Gary Vee' Content Repurposing Strategy
It beats logic to set aside several hours researching, drafting, and content creation only to let the content gather dust in one format and on one channel.
Why not build a content repurposing strategy?
- It saves you time and money ( Content creation is not cheap)
- You can churn out several content types from one piece when creating
- Your content distribution strategy gets simplified.
Types of Content Marketing
What are the top content format priorities for your SaaS Start-up?
Is it videos, written words or visual content?
Depending on what content format your users prefer to consume, you can repurpose the pieces into different formats and designs for your content distribution efforts.
Here is the complete list;
Video | Podcasting | Blogging | Courses | Free apps | Checklists | Slide decks | Emails | Quizzes/ tools | Whitepapers | Lead magnets | Visual content | Social Media posts | Infographics | Slideshare presentations | Webinars |
Examples of Content Repurposing Strategy
The most underrated form of repurposing is Content Update.
领英推è
Always keep a pulse on your content by updating things like facts & stats, removing broken links, and adding new up-to-date visuals.
Here is a Gary Vaynerchuk content repurposing strategy;
Document - Create - Distribute - Listen - Create - Distribute
- Establish Pillar content that you document everything on. For me, I would pick SaaS SEO. So every research I do on the topic, I save, take notes, and screenshots for future SaaS SEO content creation.
- When creating content pieces from the pillar content, think repurposing. My SaaS SEO content can be; long & short social media posts, long-form SEO content, Infographics like those SEMrush makes, Visual content, Slide decks, or I can do podcasts are of the topic.
- Listen by reading all comments for the distributed content, both yours and the competition's. Get content ideas from jumping into online communities in your niche to under your users's needs.
- Create content giving solutions to the users' pain points and answers to their questions
- Distribute the content across all channels your users' hangout and the cycle repeats.
Content Repurposing tools
Post on Content Repurposing
Hello
Okerosi Davis here,
Learn & Grow