Gartner says ‘predictive analytics to become the #1 choice of companies’
According to Gartner, companies are shifting from looking into the past of the business to finding what lies in the future.
The survey results show companies are motivated from the outcomes that predictive analytics successfully brings for them. The motivation comes from one Gartner research that estimates a 20% growth in revenue for companies who utilize predictive analytics on top of big data.
Most commonly data analytics is used as a technology that looks into the past data to reveal how well the business has performed. Read more in the full article