garlic cheese vs. stolen underpants
Austin L. Church
Fractional CMO, Author of Free Money, Founder of Freelance Cake and Business Redesign → Raise your rates, delegate confidently, and free up 10 hrs / wk so you can have a record year while working less
One day, I will meet Fran?ois Boursin in heaven and kiss him on both cheeks.
He turned a mistake into one of my all-time favorite indulgences and taught me this business lesson: Pay attention to what wants to happen.
Meanwhile, there are the gnomes in the show South Park who pursue one of the worst business ideas ever: stolen underpants.
Which one are you selling right now? And how do you figure out what people actually want to buy from you?
How do you respond when a potential client asks what you charge?
Clients used to catch me off guard when they asked, "What do you charge?" or "What's your hourly rate?"
Even after I made the decision to pivot away from charging hourly, I'd blurt out an hourly rate. Noooo!!!
These 9 words made all the difference for me, so if like me you believe it's important to shift the client's focus from the up-front cost to the desired outcome, add them to your toolkit.
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After all, it's hard to get to higher value projects if the client uses an hourly rate to compare you to someone with less expertise.
About Austin L. Church
Hi, I'm Austin L. Church, a writer, marketing consultant, and business coach.
I started freelancing in 2009 after finishing my M.A. in Literature and getting laid off from a marketing agency. Freelancing led to a portfolio of mobile apps, tech startup, children's book, branding studio, and consulting practice.
Over the last 15 years, I've made north of $1.8 million as a creative entrepreneur, and looking back, I see so many missed opportunities.
That's why I'm so passionate about stacking up specific advantages and teaching freelancers, consultants, and creators how to do the same.
I want more of us to find our income-lifestyle sweet spot.
You can learn more at FreelanceCake.com.