"Garden Attack Squad" Soars in Popularity, "Backpack Management" May Become a New Direction for In-App Advertising Games to Go Global

This month, a dark horse mini-game called "Garden Attack Squad" emerged out of nowhere.

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The game combines garden planting with role-playing tower defense, quickly gaining popularity with its cute and interesting art style and novel gameplay, successfully breaking into the top 4 of WeChat mini-game popularity rankings.

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What is the secret behind the popularity of "Garden Attack Squad"? Could "backpack management" become a major driving force for overseas publishers to enter the In-App Advertising (In-App Advertising) market? Let's explore in detail below.

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01/ A Combination of Challenge and Fun

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With new games emerging in an endless stream and user interest thresholds constantly rising, "Garden Attack Squad" has successfully attracted a large number of users by incorporating various innovative elements. Its core gameplay of "backpack management" in-app advertising platforms?has also become an industry darling.

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"Backpack management" is a strategy and skill-based item combination gameplay. Players need to match various weapons and equipment within limited backpack space, which greatly enhances the overall strategic and challenging nature of the game.

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The random reward mechanism in the game also greatly increases its appeal. Every time players defeat a certain number of enemies and fill the experience bar, they will have the opportunity to choose one of three random buffs. Each buff provides bonuses for the next battle, enhancing the fun of the game while also increasing players' sense of participation and anticipation.

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In addition, as an In-App Advertising game, "Garden Attack Squad" incorporates advertising points into this segment. If players want to refresh or obtain all buffs, they need to watch video ads.

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Overall, the biggest innovation of "Garden Attack Squad" lies in its combination of tower defense, role-playing, and resource management. Players not only need to respond to enemy attacks immediately, but also plan for the long-term growth of their characters and the allocation of resources. This game environment that requires both immediate response and long-term strategy provides players with an unprecedented immersive experience.

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02/ Making Users "Look Forward" to Ad Time

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As a pure In-App Advertising game, "Garden Attack Squad" is uniquely crafted in its interaction design.

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For example, the setting that equipment must wait until an odd level to upgrade when it is at an even level cleverly incentivizes players to watch video ads to obtain immediate rewards. At the same time, during the process of organizing the backpack, the enhancement of item combat power and random output create a sense of excitement, making players anticipate rewards and even no longer resist advertisements.

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In this way, "Garden Attack Squad" avoids the negative perception usually brought by advertisements and turns them into positive incentives for the game experience. This move also provides more references for the entire In-App Advertising game industry, demonstrating how to balance player experience and advertising monetization.

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03/ Backpack Management Games May Become a New Trend for In-App Advertising Games Going Global

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When it comes to casual games, people often first think of classic types like puzzle games, running games, and simulation management games. However, the unexpected popularity of "Garden Attack Squad" has pushed backpack management games into the forefront of players' attention.

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Backpack management games are not an innovative gameplay concept overseas. Two years ago, a similar game called "Backpack Hero" was released on the Steam platform. Additionally, Voodoo also released "Bag Fight" last year. However, neither of these games caused much of a stir in the overseas market, and the latter even failed to rank on the iOS global top charts.

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The popularity of "Garden Attack Squad" undoubtedly reveals the feasibility of the "backpack management" model in the In-App Advertising mobile game industry.

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With relatively little competition in this segment, this may become a new force for overseas publishers to develop.