Gap's Biggest TikTok Collaboration Yet: The Weekly TikTok Update

Your go-to source for TikTok news, trends and tips!

THIS WEEK'S NEWS

TikTok's dispute with Universal Music may lead to more track removals. The aftermath of TikTok's inability to secure a new licensing deal with Universal Music persists, as Universal now seeks to have all tracks involving its artists removed from the app.

TikTok has released a new playbook called "Creative Made Simple". An in-depth guide to assist SMBs in finding the best way to approach video content production.

TikTok provides insights into effective strategies for app marketing. TikTok has released a new guide on app marketing, featuring insights from measurement and analytics provider Adjust, offering valuable strategies for effective app promotions.

NONSENSICAL'S TOP TIP

How to increase your sales through TikTok Shop - Key Takeaways

TikTok Shop is content led

Prioritise volume – Affiliates

Test and try - Livestreams

Find the right presenter/affiliate

Authentic content is key

Build long term relationships

Amplify with Spark Ads

Consistency is key

You can watch the replay of our 'How To Increase Sales Through TikTok Shop' webinar and key summaries via this link.

TIKTOK TRENDS OF THE WEEK

"La la la" - This comedic trend typically involves a carousel format with two images to this sound. As seen in the example, relate this to your brand by picking a niche topic that will relate to your audience. For example image 1: doing X won't solve all your problems and image 2: doing it anyway to the "la la la" sound.

“Arriving at the competition” - This trend involves posting a slow motion video of someone walking and then falling (in anguish) to this sound. Add a text overlay in the format of “Me arriving to the _____ competition but _______”, where you as a brand would explain a situation relating to your audience that would make you fall to your knees.

TIKTOK BRAND OF THE WEEK

GAP X TYLA X JUNGLE ??

Could this be the biggest collaboration of the year?! (and it’s only February).

Gap, the worldwide American clothing company, is a perfect example of a brand capitalising on two major TikTok moments to promote their new #linenmoves linen collection.

TikTok helped put Jungle and Tyla on the map and gain popularity with 2 viral moments:

?? Jungle - viral dance to their song Back On 74 with the incredible choreography by the insanely talented Shay Latukolan.

?? Tyla - viral dance to her song Water

Gap recognised the opportunity to combine their power and execute one epic campaign with their TikTok audience as their main focus. What’s more, the comments section on the video says it all! Gap, we salute you ??