The Gap in the Market

Usually, when someone thinks about differentiating themselves, they think about things like…

• Their target market…who they will help.
• Their training format…semi-private, group, one-on-one.
• Pricing…are they the highest priced option? The lowest?
• Style…do they use kettlebells, bands…some cool technology?
• Location…where will they set up shop? Is anyone close?

Well, all those can matter to some varying degree and some more than others.

But I’d tell you that the easiest way to differentiate yourself is to do it by focusing on service.

See, great service is a day after day thing…and most people won’t be willing to meet that standard of excellence in an ongoing fashion.

Yes, I know that ‘service’ can be a vague thing, so let me give you some specific thoughts to get you started:

• Great service is treating each person like they’re the most important person in the world at that particular moment.
• It’s everyone on your team believing in your vision and knowing that they’re the people executing it every day.
• Your service is about doing more than your clients expect of you…and surprising them to the point of delight.
• It’s knowing that your business isn’t just sets and reps…it’s making people feel important, valued and connected.
• Great service is understanding that little things like the way you answer the phone, how clean your restrooms are and how you greet a client are actually big things.
• It’s knowing that each and every day your service is how you re-sell your clients on the belief that you are the absolute best place and people for them to reach their goals.

And the thing I remind myself of each time I write this daily email…it’s ‘how can I make your business, your day or your life just a little bit better’…

…that’s the question that can often lead to great service.

So if you want to stand out – there is a gap in most cities.

A gap of training businesses that offer truly great service.

This is a powerful way that you can become a category of one and doing it in a way that your competition will likely not be willing to compete.