Gaming Ad News - September 17 - September 30, 2024

Hi guys, and welcome to the latest edition of our gaming newsletter! Check what we have for you today.

According to Digital Turbine advertisers should focus more on mobile advertising. It’s a far larger category than, for example, YouTube is, so marketers can find almost every target audience there.

Another reason why marketers should consider gaming as one of their main ad channels. GroupM’s Global Business Intelligence unit researched that gaming ads revenues are now about "triple the size" of the global cinema advertising marketplace.

Gaming audiences are not valuable? Well, take a look at political campaigns in the US. Democrats bought ad space on IGN, the world’s biggest games media outlet with over 250 million monthly users, to reach gamers. Looks like it’s quite a valuable group.

What’s more from the gaming ad industry? Just check our short video and find out how to find your target audience on global platforms. Rafal Szychowski , our CEO, explained how you can select and target fans of specific titles, e.g. Space Marine 2 players.

So - scroll down and dive in!

Mobile gaming is far larger category than just YouTube is

Thinking about mobile gamers? They are not kids, playing in their bedrooms. Digital Turbine points out why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming.

Advertisers are missing out on potential customers by not harnessing mobile gaming ads. According to Digital Turbine, 33% of consumers spend more time mobile gaming than on walled garden platforms.

With the right data, you can easily target mobile gamers in your target market.

Advertising focus on gaming ads

Gaming is now a category worth a closer look. And it should be one of the important channels for reaching customers. Just take a look at GroupM’s Global Business Intelligence unit research.

The analysis revealed that the gaming ads revenues expanded to just under $7 billion in 2023.

And now is about "triple the size" of the global cinema advertising marketplace.

It looks like it’s time for looking for the right gaming segments to target, isn’t it?

Roblox building walled garden

Roblox is going strong into advertising. It is developing a walled garden for advertising by centralising ad buys in its own platform.?

Gamers’ profiles and the community are a valuable group, so Roblox is going to monetize these audiences.

But advertisers and marketers can also find their target audiences on global platforms (The Trade Desk, Microsoft Advertising, Adform), and reach players using a specific segments.

Just dive into gaming taxonomies and check what groups of consumers can you reach.

Politicians needs gamers’ votes

Gamers are a large group and politicians see it. Democratic presidential nominee Kamala Harris’s campaign bought ad space on IGN, the world’s biggest games media outlet (about 250 M monthly users worldwide). The goal is to reach young, male voters.?

Gaming ads are going mainstream and they are an important part of digital campaigns, even political ones.

EA-Intersport partnership highlights growing appeal of in-game advertising

Brands are looking for new ways to reach their audiences. A good way to engage with younger groups is gaming. Intersport announced a partnership with EA Sports FC 25 - digital ads for Intersport will appear across in-game stadiums.

Large brands invest heavily in gaming advertising. They can also target their audiences with data, both on desktop and mobile devices.

What’s more? Space Marine 2 hit two million players in just 24 hours - reach fans of this title

Last time we wrote about Space Marine 2's popularity. This time check the video of Rafal Szychowski , our CEO and find out how to reach WH40K: Space Marine 2 players with our data. Enjoy!

Thanks for reading!

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