Gaming Ad News - May 11 - May 24, 2024

Hi everyone and welcome to the sixth edition of our Gaming Ad News newsletter! What's in store for you today?

We know that mobile gaming is extremely popular. Microsoft and Sony know it too, so these companies are opening their own mobile platforms. If we look at the numbers, the mobile games market hit $89.9 billion, so it's clear why big players are entering the mobile industry.

We also recommend a report by the Entertainment Software Association, where you can find interesting stats. For example, more than 190 million people in the US played video games for at least one hour a week in 2023. It’s a huge audience where marketers can find and reach their target groups. What else is happening?

Scroll down and dive in!

We’re open to any gaming news - just write to us. We’ll be happy to discuss with you news and ideas connected to gaming advertising: [email protected]

Thanks!

Microsoft enters mobile gaming

It seems that mobile gaming is very appealing to big players. Microsoft announced that it will launch its own mobile game store in July. What will be waiting for players? Titles like Candy Crush and Minecraft. In the future, Microsoft plans to open the store to other publishers.

PC games market grew much faster than console games market last year

Console games market is still larger than the PC games market, but the growth rate of PC games was much higher (+8.4% YoY) compared to console games (+0.3% YoY). Total games market revenues in 2023 hit $183.9 billion, with the largest part being mobile gaming ($89.9 billion). It's no surprise that major players in the AdTech market are moving into mobile games.

Not only Microsoft. Sony is also making its mobile store

It looks like Sony is working on its own mobile store, according to the Game Developer, where the company will offer free to play games. As reported by Game Developer, it will be something like PlayStation platform for phones. New space for Sony to open another revenue stream.

Americans like playing games

61% of Americans, which means over 190 million people, play games at least one hour a week, and over half of adults play games regularly. What is the average US player like? They are 36 years old, and have been playing games for almost two decades. Well, it's a huge group, so marketers can easily find their target audiences within US gamers.

Casual gaming is very strong in mobile app industry

Hyper casual games dominate ad media buys with 34% share, according to the report from global programmatic advertising platform Mintegral. And the most popular ad format in casual gaming is video, with a staggering 70% market share.

What’s more? Check selected gaming segments in May

Every month, we build custom gaming segments connected to the most demanded game titles. This time, we’ve prepared 5 segments that help marketers reach millions of fans globally. What do we have for May?

Ghost of Tsushima PC - an action-adventure game set in feudal Japan, where players embody samurai Jin Sakai.

Hades 2 - a sequel to the legendary and highly popular game Hades - rogue-like dungeon crawler. In the sequel gamers play as Melino?, immortal daughter of Hades.

Homeworld 3 - sequel to the legendary space RTS, where players command fleets in 3D space clashes.

The Rogue Prince of Persia - side-scrolling action-platforming adventure, inspired by the original Prince of Persia series.

System Shock - a remake of the first-person space action adventure from 1994, where players take on the role of a security hacker fighting with an AI called SHODAN.

If you need other segments or if you want to create a custom one - feel free to contact us at [email protected]

Thanks for reading!

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