Gaming Ad News - Mar 1-15, 2024

Hi, guys, and welcome to our debut edition of the gaming industry newsletter, packed with all the latest news and insights. Every 2 weeks, you’ll receive solid knowledge about what’s shaping the gaming advertising scene. Plus, we'll clue you in on the best strategies for reaching players through global platforms.

If you’re part of the gaming community, and have news to share, hit us up at [email protected]. Let's collaborate and make this newsletter epic!

So, stay tuned, check the news, and don't forget to spread the word within your gaming circles!

Ready? Let's dive in!

The gaming market is growing rapidly, and gaming ads are highly engaging

Gaming market is expected to hit $320 billion by 2026. That’s why advertisers are looking for the best ways to reach gamers. As we can read on Marketing Dive, ads aired during livestreams on gaming platforms deliver an average brand recall of 57%, which is much higher than brand recall across other channels, such as social, online video, audio and display ads, where it is lower than 40%. So it looks like targeting players is a very effective advertising tactic.

For marketers, gaming advertising focuses on mobile

The mobile gaming market is king. It is bigger than the console and PC gaming markets combined. Surprised? Well, think about billions of people who own mobile phones and use them every day. According to the GlobalData forecasts, mobile gaming revenues will grow to $195 billion by 2030. Maybe it’s time to take a closer look at mobile audiences?

Almost half of gamers are women

You probably know that nearly 50% of players are women. It’s important to keep that in mind when you’re planning a campaign targeted at them. A gaming channel is highly efficient, and you can find there almost every target group you’re looking for.

What’s more? Nintendo Switch 2 is coming

Next year, players from all over the world will finally have a chance to play Nintendo Switch 2, a highly expected new console. The first Nintendo Switch has sold over 139 million units worldwide. How many gamers will the next-gen Nintendo Switch attract? Marketers and advertisers are eagerly awaiting this big premiere and a new, huge group of gamers.

Targeting players - how to reach fans of big gaming releases??

Almost every month, gamers eagerly await new releases of their favorite titles. To facilitate precise targeting, as OAN, we construct custom segments comprising players interested in specific games. Prior to the release of Final Fantasy VII Rebirth, we developed a tailored segment to assist advertisers worldwide in reaching this target audience just before the game's launch.?

You can target fans of this game - and many other titles - by choosing our high-quality segments on global platforms such as The Trade Desk.

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