Gaming Ad News - January 28, 2025 - February 10, 2025
OAN - Global Gaming Audiences
We provide audience data to help you reach online users. Our focus is gaming data - we created over 600 gamers' segments
Hi everyone, and welcome to the latest edition of our gaming newsletter! Check out what’s inside:
There were over 250 000 mobile game advertisers in 2024. Marketers see huge potential in promoting products and services on mobile devices for gamers. And reaching mobile gamers is simple with the right data.
The global ad market is growing and this year will exceed $1 trillion. Nearly 59% of all ad spending will take place in the US or China. Marketers can also invest more in gaming advertising, while gaming is one of the main forms of entertainment for the masses.
The popularity of gaming is clearly visible in the largest ad market - US. Over 57% of this market’s population are digital gamers. Does anyone still think gaming is a niche hobby?
Want more insights? Dive in to explore the latest trends and stats!
The number of mobile game advertisers increased by 60% in 2024
Mobile game advertising is growing rapidly. Last year the number of mobile game advertisers exceeded 250 000, which was a growth of over 60% YoY.
Marketers are highly interested in promoting their products or services through mobile games which is a massive channel globally. Reaching the right mobile gaming audiences is quite easy with the right data. So advertisers who are going to run mobile gaming campaigns are looking for mobile data offered by gaming data providers, such as OAN.
Global ad spending will cross $1 trillion threshold this year
The future of global ad spend (not only gaming advertising) is bright, according to EMARKETER’s forecast. This year marketers will spend $1,03 trillion on ads globally. And gaming advertising is becoming an important part of their marketing mix.
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In 2025, nearly 59% of all ad spending will take place in the US or China, but that still leaves plenty of money for everywhere else. So almost every market globally will see an increase in ad spending. Are you ready with your gaming advertising strategy?
US, China and India markets with the largest number of players
There will be over 200 million digital gamers in the US next year, which is over 57% of the US population. Globally, almost half of gamers will be in the US, China, and India.?
Gaming is one of the main form of entertainment for masses worldwide. It’s not surprising why marketers increase their investments in gaming advertising, and the fastest way of reaching gamers is through the audience data.
What’s more? Sonic becomes second-highest-grossing video game movie of all time
Millions of people worldwide love not only games, but their main heroes too. Sonic is one of the most well-known gaming characters to appear on the big screen. The movie Sonic the Hedgehog 3 attracted millions of viewers globally, earning $462 million worldwide.
Gaming audiences are bigger than many advertisers expect. You can check the volume of demanded gaming segments and find out how big is your target group among gamers worldwide or in specific markets.
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