Gamified Ads - Enhanced User Experience, Better ROI

Gamified ads instill emotions, and behaviors resonating with people that keep them hooked to ads. Gamified Advertisements are now considered a part of marketing that uses game mechanics, and elevates human desire and interest by often resonating with the users. Hence driving #engagement to foster business results.?

THOUGHT TRAIN

With the advancement of Digital Marketing, #advertisements are enhanced as a mechanism of games to engage and convert audiences to customers. Gamified Ads can be interpreted as games and infotainment that make the experience memorable for the user and engaging for all demographical categories hence an increase in brand recall and loyalty is observed amongst the audience. This is an efficient way for the brand owners to deliver their message, and educate them about products or services in a creative way.?

According to global market research firm Research Dive, the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%.

Even with the global pandemic when almost everything halted, gamification thrived in this space, and proved itself as an effective technology, offering engagement and entertainment for distant-event-goers, students, and workshop attendees alike. Let’s dive a bit more into the benefits of Gamified Strategies and how one can level up the performance -

• Better User Experience: Gamified advertising campaigns are more memorable, engaging, and interactive than traditional ones. An increase in unique views, page views, community activities, and time spent on site is also observed henceforth. The better a brand customizes its marketing to the wants and needs of its audience, in particular pain points, the more likely they are to create a more satisfying overall customer experience, engage its audience, and build trust.?
• Better Return on Investment: Gamified Ads are always a perfect add-on to your campaigns. As a result of all the data-driven gamification, one can get a higher CTR (Click-Through Rate) via a better user experience. If your game is interesting, fun, and engaging with strong #promotionalmarketing, it can cultivate the generation of good conversion rates, repeat customers, and organic social shares. It redirects the paths of buyer behavior from the campaign onwards. This drives a true ROI.?

QUOTE UNQUOTE

Gamification is as important as Social and Mobile

-Bing Gorden, Partner at Kleiner Perkins

Next time while creating your advertisement campaign, keep the concept of data-driven gamification in mind. With the growing uses of gamification, we at VDO.AI have incorporated these attributes in our Rewarded Ads for mobile advertising. These ads can help you achieve enhanced brand awareness via superior direct reach, proprietary technology, and high-impact creative formats which provide high viewability and user engagement.?

Get in touch with us today if you are looking forward to exceeding your advertising objectives and exploring the world of #gamifiedads.