Gamification at work

The world of work and employee preferences regularly evolve. As a result, with working remotely becoming more and more common, gamification has blossomed.

We have found that gamification and in particular digital team building or?the creation of serious games?are directly linked to the emerging desire for colleagues to balance out work with freedom and social connections.

That’s why, to improve the performance and management of a business, more and more managers are turning to gamification to create?new inclusive and interactive opportunities among colleagues.

In fact, gamification benefits the business just as much as its employees because it?unveils new advancements on a personal and professional level, as well as in terms of productivity.

What is gamification at work?

The use of gaming mechanisms to communicate in a fun manner?is not new as such, we actually use it from our earliest childhood to get attention and develop our intellectual and motor skills. What changes is the extension of the concept to our workplace which is made possible by the internet and mobile apps.

The idea is in fact to repurpose traditional gaming mechanisms and incorporate them into the professional world. Gamification, therefore, becomes?an outstanding training and teaching tool?because it allows you to turn any kind of project into a fun and interactive activity. Thanks to play, colleagues are more likely to retain the technical knowledge in a fast and natural way.

But that’s not all, gamification at work offers numerous other advantages…

What could be better than play to make the workplace somewhere that you can improve your personal well-being??

Generally, gamification promotes employee autonomy and engagement and it is even a pillar of social sciences. So it is not hard to imagine how much it?contributes to personal development for employees?and people in general.

Therefore, using gamification at work?allows your colleagues to grow at their own pace?in a virtual world which ventures beyond the professional framework we are used to. There is something for everyone!

It is a fact that businesses that give employees a sense of belonging with a shared goal create an increased sense of well-being and creativity within their teams.

Jane McGonigal, an American game designer known for her work in the world of video games, explains more in her guide:?SuperBetter: The Power of Living Gamefully, on how it is possible to achieve remarkable personal development in the least amount of time using only games.

A business’ ally to rally and motivate its teams

Adrenaline rushes are one of many symbols of the millennial generation entering the job market. They enjoy working in a stimulating environment and that will increase their motivation tenfold on a daily basis.

Therefore, to successfully?motivate and stimulate employees?in your business and boost your recruitment campaign, we encourage you to create an environment and activities inspired by the captivating world of games. In fact, gamification tools are an excellent way to?pique your employees’ interest?and make sure they don’t get bored!

Motivated by objectives, challenges and rewards, your employees will feel all the more valued when they choose the correct answers in a quiz about the company’s values or when they complete a level of a reflection game to reach the top of the leaderboard! By being more involved, they will find more meaning in their activities and a stronger sense of belonging within the business.

The key is to?establish a “play framework”?which is adapted to the business and its employees. This means you do not have to compromise on the serious work which can also produce the same “captivating effect” as a game.

Thanks to the use of gamification, work days hardly seem like work at all and can be a unique opportunity for fun experiences, where your imagination is the only limit.

In summary, what are the main advantages of gamification at work?

From a manager’s perspective, gamification is an ideal process for?coaching teams, improving their experience within the business?and sharing with them the business’ culture and values through effective internal communication.

It is also an excellent way to work with colleagues who are heavily involved within the business and daily tasks, always ready to move to the next level! We find that this strong involvement is conveyed through interactions between colleagues which brings strong value added to the business.

For an employee, the main advantage of gamification is seeing the value of their work and being fully equipped for their position. Employees stay motivated thanks to previously boring tasks being made more fun and attractive through the use of games. Additionally, the fun aspect of work often presents a particular continuity! Another advantage for the business!

What gamification tools can be put in place at work?

Gamification already has its place in our offices and remote work, but you must still know which tools are preferable?in order to effectively integrate them into your employees’ daily life and achieve their goals.

Expert advice!

• To keep and strengthen employee motivation, there is nothing like fun and stimulating games such as:?interactive quizzes,?competitions, etc. Choose your weapon!
• To increase your employees’ skill levels, and therefore their productivity, e-learning platforms are a great place to start. Drimify can integrate itself at the heart of any type of existing learning platform to add a layer of gamification which will allow you to create engagement on a daily basis. Don’t forget to integrate rewards into your plan!
• To boost your HR marketing campaign and develop an image that makes you stand out from your competitors, serious games can be a major asset. By using Drimify’s Dynamic Paths?, you can create your own scenario over a period of time and unlock steps and mini-games based on the progress of users. A great way to create engagement over a number of weeks and?add value to your employer brand.

Want to find out more about gamification before you get started? Then don’t wait any longer and make sure your company benefits from successful gamification programmes!

To find out more, check out our vast catalogue of solutions or contact us to make the most of the advice and expertise Drimify has to offer.