Gamification in UX Design | The Week of December, 12

Gamification can be a way to boost user engagement, cultivate brand loyalty, and retain users and is now a crucial element of many outstanding mobile apps, software products, and conversational experiences.

Elements of gamification to consider using:

• Badges and stickers to reward users;
• Leaderboard to make the app more exciting and adventurous activity;
• Challenge to engage and empower;
• Building a journey to progressively roll out new features as the user gains experience;
• Constraints to motivate users to react faster and take action.

This insight is adapted from Gamification in UX Design: Designing Fun Experiences for Serious Situations by Dana Kachan.