Gamification, Social Media and A New Era of An Internet You

In our hyper-connected world, social media has become the ultimate meeting spot for nearly 5 billion people. It’s like a bustling town square where everyone gathers, but lately, there’s been some room for improvement in this digital paradise.

Content creators are the heartbeat of social platforms, but they’re not always getting the recognition or fair share they deserve. Imagine a world where creators have more say in what they do and get rewarded for their hard work. Plus, fans who supported them from the start could share in the excitement of their success.

We’re also seeing a call for fairness and transparency in how platforms use our data and handle censorship. It’s time for social media to grow up and be a more welcoming, fair, and engaging place for everyone.

Social media is the global town square where people connect, learn, and inspire each other. We need to build a space where creativity thrives, where learning is fun, and where building communities feels like an adventure — a place where everyone feels valued and connected.

Tomake this possible, platforms are considering intelligent strategies such as gamification.

Gamification is the application of game-design elements and principles in non-game contexts to engage and motivate people. It involves incorporating elements like points, badges, leaderboards, and other game mechanics into activities that are not inherently games. SnapChat’s streaks which have to be maintained daily are a shining example.

The goal is to increase participation, engagement, and loyalty by making activities more enjoyable and rewarding.

Necessity breeds innovation, and the global online world is becoming increasingly curious and democratic. Users believe that the answer to all our social media problems is Blockchain (and an interesting game called Hot or Not)

Blockchain-powered gamification extends beyond games, infiltrating everyday tasks. This fusion of tech innovations hints at transformative potential for businesses, It aims to create a decentralized social media platform that financially rewards its consumers instead of the advertisers. It has evolved to include a token system and has a thriving community of creators.

Figuring Out What’s Hot

Hot or Not comes to the market with a brand new wave of speculative, gamified social media which puts the user in the seat to engage, create, judge, and be entertained all at the same time

The concept essentially hinges on the same principles as another app in the market but the special value addition for Hot or Not is the earning potential.

A user can get the same entertainment they do with other platforms, with either their videos or their speculative wagers doing well, but the additional benefit with Hot or Not is how COYNs and possibly HOT tokens can be converted or used on their own to provide the user with monetary gain on top of the entertainment.

The Hot or Not ecosystem and culture hinges on the user feeling encompassed and a part of it, and to provide that the App has many features never heard of before in a short video platform — like rewards and governance. The users would become more used to the interface as the Hot or Not immersive experience builds, with the growth of other elements such as NFTs, NPhones, Gob Gobs, etc.

CoinMarketCap’s Diamond Mine

Gamification has demonstrated its capacity to enhance engagement, productivity, memory, and stress management across various contexts. Incorporating this concept into applications not only renders them more compelling but also augments their value proposition to users. The inclusion of potential rewards further amplifies this appeal. Therefore, the integration of Web3 gamification within decentralized applications (dApps) warrants thoughtful consideration by developers.

A notable example illustrating the application of Web3 gamification principles is evident in CoinMarketCap’s Diamonds dApp. Emulating this model within our project will entail leveraging robust tools and methodologies.

Frequent users of CoinMarketCap may have encountered the “Diamonds” feature, a strategic mechanism prompting users to complete simple daily tasks. This strategy fosters increased engagement and regular user participation.

The evident success of this approach underscores its efficacy, positioning the replication of CoinMarketCap’s Diamonds feature as a strategic and practical undertaking.

Hot or Not uses the same strategy in its Daily Rewards system. Users on the platform would be rewarded for logging in to the platform on a daily basis. These rewards would be in the form of COYNs/Mystery Boxes for the users.

Market Position and User Experience

Hot or Not has potential in its engagement as it is seen firstly as a dating app or an app that focuses primarily on the users’ superficial appearance. The user is struck with surprise to understand that the Hot or Not game and identification is done of the content put on the app and not the user themselves. The user goes from expecting or feeling personal scrutiny to then engaging their minds in the content and figuring out, or speculating the “Hotness” of every individual video.

No other video platform currently offers the user the ability to put out their individual opinion on it in a way that matters or would affect a video’s future on the platform. YouTube has recently removed Dislikes, the feature equivalent of “Not” in the Hot or Not game.

Users need a space for ideas, opinions and content to be challenged, for them to be able to react and affect the media they consume in both, positive and negative ways. Democratization and usage of feedback is not only vital to a platform’s quality but also a motivating benefit for a user to stick to the platform.

Conclusion

Hot or Not begins a new change in the interactive world of social media and Web 3.0, we are yet to see the full extent of this technology and the finished immersive ecosystem that would enable users to restrict utility and entertainment from the apps they use every day for hours.

Once apps like Hot or Not produce a new age of creator-audience economy which keeps a sustainable and mutually beneficial relationship of content consumption and production, other apps would either have to follow or lose the race. The new-age consumer has far too many tools in Generative AI, Blockchain, etc to be at the mercy of Big Tech, and ceaselessly lose their time without getting the best value of entertainment in return.

We are possibly going to see the lines between creators and audiences blurred, a place where creators are not some honorific individuals on a pedestal but the ones among their peers who are consistent with the quality and quantity of content produced. A content creator role might eventualise as a routine form of employment done by anyone who is able to build a channel and niche for their specific stream of media.

It’s going to be an interesting, eventful decade in the internet era, a lot of major changes might happen overnight or even in the blink of an eye.