Gamification – The Secret Sauce to Sales Excellence

Imagine a scenario: High-performing team consistently exceeds targets, managers are thrilled, and team members are motivated and rewarded. They continue to live happily ever after.

Sounds more like a myth than a reality, doesn’t it? Fortunately, there are ways to boost engagement and drive success.

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Managing supply-chain in telecom industry is a tough job as an operator can face challenges like sales related issues, manage stockouts, communicate about promotions & incentives, monitor competition, etc. There can be numerous performance and field related issues. A sales manager in African continent felt that channel partners across the sales and distribution network needed a kick every now and then to meet their sales targets since motivation and excitement for tenured partners ran out of steam.

The key problem is that most leaders in businesses don’t realize the other ways to incentivize and motivate people to achieve sales targets, and one of the significant and vital ways is through gamification.

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Gamification – the use of game-like elements or experience to make tasks more engaging and rewarding, driving behaviour change and desired outcomes – has been shown to dramatically boost the productivity of sales representatives, helping them achieve their sales goals.

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Channel partners usually use mobile devices to perform BAU activities, and gamified features in the mobile application can provide impetus for engaging them better to drive up the sales numbers. A few of them are listed below:

·?????? Incentives or rewards for meeting BAU activities like recharges from Operator to Channel partner, Channel partner to Channel partner down the hierarchy, and Channel partner to Subscriber

·?????? Learning assignments targeted for channel partners for new products or drive competitor awareness campaigns to propel differentiation and value unlocking for subscribers

·?????? Automated and personalised targets communication

·?????? Leadership board to rank channel partners against their peers

·?????? Daily tracker and inactivity tracker

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In today's landscape, gamification has become a popular strategy for driving motivation. This approach taps into fundamental human drives, including the desire for recognition, social standing, accomplishment, self-expression, rivalry, and kindness.

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By infusing a competitive mindset into a teammate’s work routine, organizations can significantly enhance productivity and shape behaviour. Every team has a hidden high-achiever waiting to be unleashed - the key is to identify the right incentives to bring out their best.