Gamification Intro

In the covid era, the gaming market has been boosted rapidly, more specifically the games having social and interactive user experience. Observing that trend, apps have also adopted and implemented a trend - GAMIFICATION is the term they have introduced.

WHAT IS GAMIFICATION?

Adding a game or game-like element that isn’t the actual game but showcased in a way that enhances the user experience and eases the process of performing an activity is called a GAMIFICATION. The core objective of gamification is to engage the users, partners, even employees to interact - inspire - collaborate as per the app/platform concept.

Each game has rules and purpose, for say example cognitive games do improve the memory of people hustling with schizophrenia, game-like chess helps improvise strategic thinking, the same way adding game elements like earning points, achievements, getting top on the leaderboard provides feel of getting rewarded for accomplishing something.

Gamification can be implemented for multiple aspects; suppose you are running a business that requires providing knowledge transfer to new joinee - walk through the steps for business process, precautions, tutorial of operating specific device/machinery. Each joinee or bench of join requires an educator who can not 100% keep track of the errors. What if the same thing is implemented as gamification? You can get the data at what point, which user is making an error, what is the ratio of error - that level of micro details can be acquired without allocating educator.

Areas of Gamification

• New Joinee Onboarding
• Corporate Tutorials/Compliance
• Leadership Training
• User/Employee Engagement
• Productivity

Gamification Benefits

Gamification helps increase learning retention rapidly. The difference in what people absorb reading a text versus what they remember from engaging in gamification is startling.

• Assist in the development of specific capabilities
• Increases teamwork, communication, and engagement
• Increased productivity, focus, and motivation
• Encourages independent thinking and creativity

The use of gamified apps and technologies simply assists you and your employees in becoming the finest version of themselves in the most entertaining way possible. It's a fun method to keep everyone on track and foster a winning and engaged culture. That is more important than ever in today's highly remote society.

Apps that are gamified have a variety of elements that make them "gamified." Some games will provide you with points that you can use to "win" against a rival or earn rewards. Achievements that can be "unlocked," certificates that can be printed, and more may be available. However, if adding game aspects to the app helps increase engagement, it will do so. Features that can be utilized for gamification are Points on completing activities, Leaderboard, Reward & Achievement, Action-based challenges, Badges, etc.

Let’s walk through some of the apps that have gamification implemented to have an accurate idea.

Duolingo

Duolingo - language learning app turns language learning into a game, increasing engagement and encouraging practice. People "win" when they improve their performance in numerous tasks and achievements while also learning a new language.

AgileCRM

This is another professional tool meant to assist salespeople with motivation and functionality. It provides a top-down view of the sales and support experience from beginning to end, with the goal of increasing client acquisition and retention while also boosting sales and support abilities.

Mint

Mint is a finance management app that aims to help people better manage their finances and learn how to manage money. It contains enticing goal-setting options, as well as prizes and tools to encourage better financial practices.

CRED

This is one of the fintech apps to manage multiple?credit?cards in one place, real-time check on your?credit?score, bills, bill payment. It makes?credit?card bills rewarding by joining?CRED?& earning rewards on every bill payment. From the launching of an app, you will feel landed on a game instead of a traditional fintech app. Each element has been designed in such a way that you keep coming back.

Fitbit / Noise

Some of the most popular fitness apps I have used are these two. It may also be used as part of a company's fitness and wellness program, with a range of fitness objectives and incentives for accomplishing them, as well as other ways to inspire oneself and promote good behaviors. Activities and accomplishments can be posted on social media to motivate others, you may connect with your circle and people around getting in suggestions, earn daily-weekly-monthly badges of achievements, and many more.

Todoist

Todoist is a productivity platform that can help users increase their personal and professional efficiency. When people perform activities, they are given karma points, which unlock new "levels." Social media may also be used to communicate scores and progress.

Last but not least, one of the creations Echelon+ designed to form/polish better Leaders, build higher worker engagement, better team performance, better bottom-line results, better employee retention, better everything! Available on iOS & Android.

Considerations for Gamification

The first thing to remember is that apps do not have to be created specifically for business purposes in order for your company to benefit from them. Every firm may benefit from a variety of general-purpose and common-use apps. You may, for example, include common applications like Fitbit into your health program, or reward team members who use Mint to help them arrange their finances.

• It shouldn't be too much gamey, it should serve a function and isn't just for pleasure. While gaming elements are desirable, they must also work and be useful.
• It must be simple to use in order to be enjoyable. People will not be as engaged as they may be if the app or platform is difficult to use.
• It will become less interesting if they aren't built to appeal to a wide range of users. Ensure that the platform is always created with the user in mind.
• Gamification isn't only about awarding points at a training session. Apps must have game-like characteristics, such as levels or points, to keep users engaged.

I hope the said article may have provided enough basic information about Gamification that is required. In case of queries, feel free to shout out here on LinkedIn.

Have a safe and good one! ;)