Gamification: An Emerging HR Trend

The concept of gamification, which initially started emerging in sales and marketing for better customer engagements, has now taken a disrupted place as a recognized assessment tool used in a variety of Human Resources (HR) stages such as recruitment selection processes, internal employments, acquiring the best leadership, or simply assessing any key learning.

In this article, we will be taking a deep look into this new assessment trend and how it is changing the trajectories of successful assessments in recruitment and other areas of HR Management.

Are you ready to dive in? Let’s go!

What is Gamification?

Before jumping to how gamification has made its place in the recruitment process, let us first learn what Gamification is in the assessment.

Gamification is a concept that encourages and engages people online by utilizing game theory, mechanics, and game designs. Gamification has become a widely-used tool for the assessment of candidates, students, and employees in different settings.

Gamification is typically used to address challenges associated with assessment crowdsourcing, hiring, retention, and engagement of customers. Gamification and game-based assessment have increasingly gained popularity in the assessment landscape, and in coming years, we are likely to see more changes in the way assessments are delivered for hiring, trainings, and other evaluations.

The main duty of recruiters is to source applicants. They must provide a large number of suitable candidates for the hiring manager to review while excluding those who lack the necessary training, expertise, or experience.

How Traditional Assessment Shifted into Gamification?

The standard assessment process has several issues, such as the lack of authenticity, or giving inaccurate results. However, after the boom of digitalization in every industry, more credible and authentic digital tools were being experimented for the assessment. It is when gamification was found to be useful, which is now serving various assessment needs. Employment firms add some fun to a generally tedious hiring process by using quizzes, challenges, or behavioral-related assessments. Candidates present their skills for the position, enabling the recruiting committee to evaluate their aptitude, originality, and problem-solving ability.

Many people confuse gamification with adding games in the general assessment processes and making candidates play some random games, which is not the case. There is a lot of science behind this concept which makes it a great assessment tool for cherry-picking the right talent from a pool of candidates.

Gamified Assessment

Our brain is more active when we are engaged in activities we like. We can take in and assimilate more information as a result, which is necessary for learning. A way to deliver a pleasurable experience while getting the insightful, essential information that comes with taking pre-employment examinations is through game-based evaluations. Using the psychometrics technique may be as valid and reliable as a conventional examination.

Having said that, many people and companies are still skeptical about the authenticity of the gamified assessment. So let us dig a little more to know whether game-based assessments are good in terms of validity and accuracy.

The Accuracy of the Assessment

Generally, game-based assessments can be as accurate and valid as the recognized traditional assessment. They can be shown to measure the same highly predictive factors that traditional pre-employment tests measure. Not only accurate, but the result also consistent from time to time. The wide variety of tests also allows gamified assessment users to choose a test that is more suitable to the real work situation. This is the justification for the claim that gamified assessment is more applicable to the workplace.

Benefits of Gamified Assessment

So far, the talent acquisition industry has experienced the most success to date by incorporating gamification strategies to hire the best possible talents for organizations. Here are some of the best-testified benefits of gamified assessment.

1)???Employer Branding

Using gamified assessment shows that the employer is open to new things, up to date with the newest trends, and possibly cares about the employee development

2)???Appealing to Gen Z and Millennial

To attract, retain and empower Gen Z and millennial, companies can closely work on their behaviors and understandings through gamified assessment.

3)???Better Engagement

With fascinating visualization and storyline, candidates can have a higher engagement with the test which results in better productivity.

4)???Obtaining Real Insights

Gamification in recruiting provides candidates with a fun environment to demonstrate their true potential in a relaxed atmosphere while letting employers evaluate each candidate’s true abilities.

5)???Wider Reach

Gamification in HR serves as a talent surfacing engine, unearthing top talent from unimaginable places and allowing employers to attract a broad range of candidates.

Closing Words

Gamification has a promising future in a variety of employment-related activities. Innovative businesses may utilize interactive games to increase client acquisition and support employee training and development. However, remember that while gamification is a real revolution its poor implementation can hurdle the company's objectives, or even, destroy the whole candidate screening process.

If you are still not convinced about building a gamified recruitment process for your company, “DEUS Human Capital Services” is there to make it easy for you by providing you with the best and most simplified gamified assessment services for your company. DEUS’s 3-in-1 assessment measures personality, competency, and cognitive aptitude through gamification.