Gamification (if done right) works. This week's Insights from the team at Passle...

Here at Passle, we strive to walk the walk when it comes to content production. Reflecting on the barriers that come with regularly creating content, there are several key themes that often dictate whether a content programme is a success or not. Cam Dobinson shares 4 key points to get you back into the habit of creating content on a regular basis: How to get back into the habit of creating content

Next up, Ruth Nossek delves into the world of gamification, and how Passle's ‘Proof of Value’ gamification plan allows the experts in a company to create business development content in a timely fashion and helps create those long-lasting habits: Using gamification to drive business development. For anyone who does not think gamification works (if done right) just check out how much content the team at Passle created in the last week - which was the first week of our competition :)

Go Team Wolves!!

More insights from the Passle team:?

Sarah Strachan - The Value of Content It is clear that content has become more valuable than ever. If B2B firms were not putting a content strategy at the top of their priority list before Covid-19, they certainly are now.?In the absence of being able to connect in person, it is... Read more

Sarah Marwood - Embracing Neurodiversity Recently I attended a thought-provoking webinar hosted by Sam Tunnev at BrightHR about how we can all be doing better to understand and embrace neurodiversity in the workplace.?Despite neurodiversity accounting for 15 - 20% of our global... Read more

Will Eke - How to market your firm on a small budget From an external perspective, trying to be included in a professional marketing firm's budget is difficult. Particularly so when our product here at passle, solves a content problem that often doesn't have an ROI or tangible commercial outcome... Read more

Alistair Bone - What can Law Firms take from the Natural World when it comes to ESG? At the recent ESG conference hosted by the fantastic PSMG, we were fortunate enough to listen to the impressive Alexander Rhodes, Partner and Head of Mischon Purpose at Mishcon de Reya. Alex "provides strategic Environmental, Social and Governance... Read more

Will Eke - How can mid-sized law firms measure success against the larger firms? There has been quite a bit of talk about this very topic in 2022 and actually, my colleague Eugene McCormick had the pleasure of discussing how 550 attorney law firm Mintz, uses content effectively to punch above their weight.?Caroline Manning,... Read more

Adam Elgar - Changes are coming; are you prepared? In times of plenty, it is easy to stick to old habits and not address behaviours that you know should be changed. Why bother, there's loads of work around anyway? Today, most Professional Services firms are awash with work. However, we also have... Read more

Adam Elgar, Connor Kinnear - Can Law firms COPE in 2022? Create Once, Publish Everywhere or "COPE" (as it is often known) has been a strategy that has been used for many years to distribute content for both Business to Business and Business to Consumer organisations.?The idea is pretty simple and... Read more

Samuel Page - Has your firm got a marketing platform for success? Successful marketing functions in professional services firms are those that contribute at the highest levels to the success and competitive advantage of the firm. We've had the privilege of working with many of these successful marketing... Read more

Olivia Backon - Social Media For Your Career Using social media in our personal lives has become second nature for many. Whether it's sharing pet pictures or sending the annual 'Happy Birthday' messages as prompted by Facebook, we share, connect and communicate at increasing rates across our... Read more

Tania Cox - Embedding Like A Pro Greetings fellow thought experts, and Passle enthusiasts, we have an announcement to make. With over 1900 content providers currently using iframely's?processing engine, we are excited to announce that we have integrated our platform with their... Read more

Charlotte Knight - How to create an effective content strategy In today's competitive, digital-first world, it’s crucial for firms to create timely, relevant and valuable thought leadership to help attract new business and offer value to existing clients. Edelman research suggests 54% of B2B decision-makers... Read more

Tom Elgar - What digital distribution channels should a law firm use? For firms looking to maximise the reach of their content, there are a number of options but as Mark Ritson puts it in the video above: "It's time to come back to the idea of a campaign." The research shows very clearly that diversifying across... Read more

Alex Reid - How to Prepare for Google Analytics 4 Google recently announced that it would be sunsetting its current version of its analytics platform, Universal Analytics. From 1st July 2023 Universal Analytics (UA) will stop recording and processing website data. Universal Analytics was built... Read more

Will Eke - The Talk Through, Walk Through & Run Through Of Presentation Planning At Passle it is well known that our client base is nearly all made up of professional service firms who use our tool to drive existing and new business by giving their busy fee earners an authentic voice in the market.?Recently I have heard a few... Read more

James Barclay - Infographic: How to Create an Effective Content Process Delivering well-written and timely content is crucial. However, if your firm doesn't have a plan in place for developing, dispersing and measuring said content, it can be difficult for you and your clients to see the return on your efforts.?Learn... Read more

Samuel Page - How to facilitate word of mouth with your marketing Marketers as a rule don't seem to attribute enough value word of mouth as a channel. That doesn't mean they don't see how powerful it is, Marketers are clever folk, they just don't spend enough time thinking about it. That might be because it... Read more

Natasha Sandamas - The Compound Effect of Personal Branding A recent lightning talks round, hosted by the brilliant Marketing Meetup, featured six individual speakers, each of whom had just 8 minutes each to present on their topic.?A standout chat for me was by Phil Ossai, founder of personal branding... Read more