Gamification cannot exist in vacuum
When companies gamify their apps and portals for better engagement, the one big thing they forget is that gamification does not exist in vacuum - it often also affects their other systems and processes. If they are not ready to change them, gamification will fail.
Imagine trying to encourage employees to come up with better business processes through gamification, but not building a supportive ecosystem to make it happen. Will it continue to engage in the long run or will it sputter and die?