Gamification in Business

Gamification is the use of elements of gameplay in non-game contexts. Over the past several years, gamification has acquired a significant role in essential HR processes, such as recruitment, learning and development, employee performance, training, etc.

When designed correctly, gamification has proven to be very successful in engaging people and motivating them to change behaviors, creating healthy competition among teams, develop skills or solve problems, generate buzz or social proof, among other benefits.

Here are 5 common mechanics use in gamification:

• Points: Measure a user′s achievements in relation to others.
• Badges: Reward achievements visually.
• Levels: Encourage users to progress and unlock new rewards.
• Leaderboards: Organise players by rank.
• Challenges: Encourage engagement by offering specific tasks to complete.

Despite what you might visualize it in your mind when hearing the term “Gamification”, it isn’t simply games that are built for business purposes. Gamification is how businesses are succeeding right now.

Are you already using gamification techniques in your organization? Share your thoughts and experiences below.