GAME.CHANGER. (?)
Yuval Michaeli
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Yuval Michaeli
VP of Marketing @Safebooks | Demand Gen | B2B | Saas | B2C | Growth | Marketing Strategy | Category Design
Are we about to see the next step in Real-Time advertising? Coca Cola & Gett just pulled off an amazing experiment: Identifying an ad from TV on your smartphone with a call to action. Yes, read it again.
We are about to see a new breed of commercials, and I can't wait to see what will happen in Superbowl 2017.
Not sure this is a game changer, especially not for the less than the big ones, however, TV is about to get a big chunk of the advertising media spend as I see it, or combining a whole new experience for advertisers and consumers as one. I am sure the big agencies will be happy about it as well :)
Product Manager by Day, Photographer by Night - Balancing Business and Artistic Passions
9 年It's a totally new way to reach the customers. It's something like the advertising some retail stores do when you pass by them. I think that big players will adapt to this new approach, I don't know how well the users will get this new approach (a little private time without pushing me any products won't be a bad thing).
Strategy, Growth & Innovation | Entrepreneur
9 年Agree about their new approach :-)