Gamechanger Project 1.2: Future Scan

Where are the best opportunities for your future business?

The Gamechanger Project is led by Peter Fisk, helping business leaders to embrace all the best ideas and insights, tools and frameworks from your learning experience, and to develop a "blueprint" for your future business. It is real, practical, and for you.

It is your personal roadmap for how you will transform your business and yourself, developed in parallel with your study experience. It explores your future, stretches your vision, inspires your ambition, and drives your personal and business growth.

The "Future Scan" workshop builds on your ambition, to make sense of the future "space" in which you would like to focus:

• What are the most significant drivers of change?
• What are the new possibilities, new marketspaces?
• Who are the current and future players?
• Where are the biggest areas of opportunity for you?

As preparation for this module, there are 2 videos to watch, plus a range of "future trends" reports to explore. Firstly, here are two videos of business leaders who are shaping the future of their industries in different ways - Udacity by embracing the potential of educational technologies, and Warby Parker through a social-centric business model.

Inspiration 1: Sebastian Thrun, Google X and Udacity

Sebastian Thrun is a German-born digital innovator, who founded X, the new ideas business of Alphabet (or Google, as we used to call it!), which is often called the Moonshot Factory. However, he walked away from it that, to change the way the world is educated. He co-founded Udacity. The origin of the name comes from the company's desire to be "audacious for you, the student". "If we can bring education to everyone, if we can truly democratise education, then we can double the worlds GDP," he said of Udacity's mission. While it originally focused on offering university-style courses, it now focuses more on vocational courses for professionals.

• Explore the website of Udacity
• More on Udacity's recent change of direction
• More on Sebastian Thrun on "Tackling the Impossible"

Inspiration 2: Neil Blumenthal David Gilboa, Warby Parker

The idea for glasses retailer Warby Parker was borne out of a conversation its four founders had as students at Wharton Business School (a program very similar to the Global AMP!). Fed up with the high cost of prescription glasses, they decided to do something about it. The business is actually called JAND Inc, but operates as Warby Parker, named after two cool characters in a book by Jack Kerouac. Warby Parker uses a social "buy one, give one" entrepreneurship model, where for each pair of glasses purchased, the company pays for the production of another pair of eyeglasses for the non-profit partner, VisionSpring. They also introduced a virtual try-on augmented reality app to show users how a pair of glasses would look on their face.

• Explore the website of Warby Parker
• More on Warby Parker now valued at $3 billion
• More on how they have evolved during the pandemic to support health workers

Insights 1: Future Possibilities

Download the Future Possibilities Report by UN/UAE which explores the big technology-driven shifts in the world, and how they will open up new possibilities for society and business. The report focuses on 6 major new global economies by 2025:

Insights 2: Future Trends

Download the Future Trends 100 Report by JWT which explores the big consumer-driven trends and what they mean for brands and businesses, to drive innovation and engage people in new ways. The report takes us through 100 anecdotal trends with examples:

This is just the starting phases of your Gamechanger Project which you work on throughout the duration of the Global AMP, applying the ideas of all 4 modules to your own and your business future.

Examples of recent gamechanger projects developed by individual business leaders from around the world have included:

• Creating a global platform for local craft beer production and distribution in Mexico
• Developing a process for personalised pharmaceutical development in Japan
• Reinventing the online gaming business model with a global ranking system
• Transforming a Turkish auto parts business into an EV digital network enabler
• Reimagining real estate in Portugal, from selling houses to enabling communities
• Shifting a Belgian energy infrastructure company into an asset-light services business
• Reinventing the concept of business loans for a South African bank
• Developing a new global business community passionate about equality and diversity
• Creating work-play tourism destinations for sustainable development in Africa

Any questions, email at any time [email protected]