The GameAnalytics October roundup

?? Product updates

? You can now track the number of events sent to GameAnalytics per day using our new pre-built dashboard, access new A/B testing and home screen metrics, hourly granularity in Explore and Dashboards (Pro), and explore Labs features.

?? [NEW] Introducing MarketIQ

? Go beyond standard competitor insights with in-depth advertising and market intelligence. Get access now with a 70% early-bird discount. Explore it here.

?? [Webinar] Winning mobile game ads: Creative tactics to boost user acquisition

? Join our next webinar, focusing on user acquisition, data, and insights to inform UA strategies. Register via LinkedIn and mark your calendars!

?? How GRX Immersive Labs use GameAnalytics to improve VR apps

? From real-time user insights to kid-safe data compliance, this case study reveals how GRX enhanced engagement while saving development time. Read it here.

?? The Integration Dashboard and new A/B testing metrics

You can now track the number of events sent to GameAnalytics per day using a pre-built dashboard. This helps you easily spot any integration issues, and monitor the cardinality of your Design, Progression, and Resource events.

Additionally, we've added Cumulative Revenue, APRDAU for IAP and IAA, Paying User Rate (PUR) and a bunch of other requested metrics to A/B Testing.

Explore it in the tool

?? PRO updates

We added D1 Retention, APRDAU (IAP) and New User metrics to your Home Screen so you can keep on top of critical metrics at first glance.

You can also select hourly granularity in Explore and Dashboards.

Upgrade to Pro

?? Introducing Labs features

Check out the latest Labs features (aka features early in development) in the Explore and Engagement tabs.

1. Explore: Create tabs to compare up to 3 queries at once, side by side.
2. Engagement: Choose Weekly or Daily install returns using our revamped Cohorts.

Check this update in Explore

?? Say hello to your new ad & competitor intelligence platform

Struggling with game discoverability or keeping track of market trends? You can now optimize your user acquisition strategies and keep a pulse on market dynamics - all from one place.

• Find inspiration from new and trending creatives - with access to images, videos, playable ads and copy from a database of?3 billion ads.
• Identify the best-performing ad networks, geo-targeting and distribution channels across?28 ad platforms.
• Track the effectiveness of creatives with access to downloads, growth rates and the historical performance of?1 million apps.
• Search and filter creatives by engagement metrics (views, likes, comments, and reposts), ad duration, call-to-action, campaign type, and more - as well as?60+ game genres, subgenres and themes.
• Gain insight into monetization strategies with an?overview of SDKs?and the?top promoted apps?within individual games.?

Read more?about using MarketIQ to get the best of this next-gen ad and competitor analysis platform.

To celebrate the launch, we're offering an exclusive 70% discount on all MarketIQ plans. Don't miss this opportunity to gain a competitive edge at an unbeatable price. Available now, until it's not .??

Explore MarketIQ

?? Winning mobile game ads: Creative tactics to boost user acquisition

Join us and explore how to navigate today’s evolving user acquisition landscape—from adapting to privacy shifts to harnessing data-driven strategies that set your mobile games apart.

Here’s what we’ll cover:

1. UA evolution:?Shifts in ad spending, platform policies, and more.
2. Data-driven strategies:?Using pre-launch, launch, and post-launch data.
3. Creative trends:?From playable ads to UGC and trends that drive results.
4. Ad best practices:?A/B testing, cultural relevance, and creative formats.
5. Budget & media buying:?Tips for platform-specific budgeting and scaling.

When??November 19th, 17:00 CET / 9 AM PDT /? 12 PM EST

RSVP here

We welcome everyone to ask questions during the live event, and there will be dedicated time for audience participation. If you’d like to submit your questions in advance, feel free to reply to this email, and we’ll ensure they are addressed during the webinar.

?? How GRX Immersive Labs use GameAnalytics to improve VR apps

GRX Immersive Labs partnered with GameAnalytics to imporve user engagement in its VR platform, tapping into the pl powerful insights. By leveraging real-time analytics, GRX identified key user behaviors, optimized in-game elements, and tailored content to drive deeper engagement and retention.?

Key wins for GRX Immersive Labs:

• Enhanced user experience:?In-depth data revealed which elements resonated most with users, allowing GRX to fine-tune content.
• Optimized retention:?Data insights guided strategic improvements, leading to higher user retention.
• Scalable insights:?GRX successfully scaled insights across platforms, driving consistent growth in VR environments.

GameAnalytics enabled GRX to transform data into actionable strategies, creating immersive, user-centric VR experiences.

Read it here