The GameAnalytics November roundup
GameAnalytics
GameAnalytics is a top provider of analytics and market intelligence for game developers.
?? Product updates
? You can now set a specific end date for your A/B tests or let them run until a winning goal metric is found. You can also create a custom results view to compare the metrics that matter most, making your analysis faster and more focused.
?? Exploring Ads
?? It’s been a month since we launched?MarketIQ, our ad intelligence and creative insights platform. To help you get the most out of its features, we’ve shared insights on?optimizing game ad creatives?and?refining ad targeting strategies.
???[Recording]?Winning mobile game ads: Creative tactics to boost user acquisition
? Last week, we hosted a webinar on user acquisition. If you missed it, the recording is now available on?LinkedIn.
?? Case study - Midnite’s use of GameAnalytics for game development mastery
? Midnite Games leverages GameAnalytics to enhance game development by analyzing player behavior, improving conversion rates, and reducing crash rates through custom dashboards and health monitoring. Read it?here.
?? Improved A/B Testing
End date as completion criteria:?You can now set a specific test duration or let it run until a winner is found for your goal metric - your test, your rules.?
Custom results view:?Create a custom view so you can directly compare the metrics that matter most to you.
User acquisition is going through big changes, and privacy updates from Apple and Google have made data insights more essential for both User Acquisition Managers and Game Marketers than before. With limited third-party tracking, teams need meaningful data and better ways to analyze competitor strategies and creatives.
领英推荐
Once your game is published, you’re always looking to grow your player base. But it’s not just about quantity; it’s about quality. Acquiring users who genuinely resonate with your game is vital to building a sustainable, loyal player base. Therefore, finding the right audience quickly is crucial when acquiring new users. The faster you identify your core players, the more efficiently you can allocate your marketing budget, maximizing ROI and attracting high-quality players likelier to stick around.
To celebrate the launch, we're offering an exclusive 70% discount on all MarketIQ plans. Don't miss this opportunity to gain a competitive edge at an unbeatable price. Available now, until it's not .??
?? Winning mobile game ads: Creative tactics to boost user acquisition
Last week, we hosted a webinar featuring industry experts ?ebnem O'Rourke (Stillfront) and Oisin Walsh (SYBO), who shared their insights on the evolving landscape of user acquisition (UA) in mobile gaming.?
They discussed the impact of recent privacy regulations on UA strategies, the importance of data-driven approaches during different phases of a game's lifecycle, and emerging creative trends such as playable ads and user-generated content.
If you missed it, the recording is now available on LinkedIn.
?? Midnite’s Strategic Use of GameAnalytics for Game Development Mastery
Learn how Midnite Games leveraged GameAnalytics to master game development. From optimizing health performance to tracking player behavior with custom dashboards and funnels, discover how data-driven insights helped them improve user experience and prioritize development efficiently.