Game on

We’re almost halfway?into 2024 and what a six months it has been. This edition of ‘Slice of Tangerine’ offers insights into making content more accessible to ALL audiences, along with why you should be putting gaming on your radar. We also share everything you need to know about newsjacking, and the new face of Iceland!?

Read, click, enjoy!?

Mary and Sam,??Joint CEOs???

Three’s the magic number for accessible content?

Neurodivergent audiences can often struggle with processing social content, whether that be due to the fonts used, colour choices or overly technical jargon. However, there are three simple ways that brands can ensure their content is more comprehensible and clearer for all audiences.?

Make it visual. Keep it simple. Caption it.??

Adopting these practices won’t just ensure content is inclusive, but make it more successful full stop.?

Take a look at further tips from our Fair Play team here.?

Why gaming should be on your radar?

Did you know that Gen Z spends more time in virtual worlds than traditional media??

Attention has now evolved beyond social media to encompass the world of virtual environments, such as those created by gaming.??

These spaces combine high engagement and extended attention spans, opening the door for brands to have more effective interactions with hard-to-reach audiences... if you can authentically understand them. To further understand the industry benefits of gaming, our senior strategist, Adam Flynn, has written a helpful blog following his visit to Campaign’s Gaming Summit here.?

Take a look at how Tangerine is working with our client Specsavers to break into the world of gaming.

If you’re not the best or the first, you’re the last – or, dare we say it, the worst?

Newsjacking is the perfect way to get brands to the centre of attention, but you must move quickly to be a part of the conversation before the world moves on. It must be guided by robust strategy and a strong client–agency relationship, and if done correctly, has the potential to open the door for further opportunities.?

Our Co-creative Director, Martin Kevill, shares his top tips on newsjacking and how Tangerine managed to secure a huge campaign with a very famous face off the back of a newsjacking interaction here.?

The new face of Iceland?

In case you missed it...Josie Gibson has been announced as the new face of Iceland! Along with the unveiling of Iceland’s newest brand ambassador, the supermarket chain has also revealed that it has changed its slogan to 'That's why we go to Iceland', which more accurately reflects its growing customer base.?

The news has received blanket coverage across key national and regional titles, and the momentum continues to grow!?

Well done to everyone in the team!?

Tangerine is the creative communications agency that puts you at the centre of attention. If you would like to chat to us about neurodivergent accessibility, gaming or newsjacking opportunities, email us here. If you’d like to check vacancies and intern opportunities, click here.???