Game Over GOATS?

If you’re paying attention, you might notice a new trend taking over sports.

In this new game, the GOATS are getting ghosted.?

In College Basketball, UConn took down Zach Eddy’s Purdue Boilermakers.?

In the women’s game, South Carolina took down Caitlin Clark’s Iowa Hawkeyes.?

This week…

In the #NBA, the Boston Celtics took down Luca Doncic’s Dallas Mavericks.?

In the game or series that mattered most, the best player on the court, floor and ice was topped and toppled.

It makes me ponder if The Golden Age of GOAT is no longer.

In the spirit of bringing everyone along…

For those who have no clue what a GOAT is…

GOAT = Greatest Of All Time.?

Tom Brady is a GOAT.?

Michael Jordan is a GOAT.

Abby Wambach is a GOAT.

Lionel Messi is a GOAT.?

If the GOAT is sunsetting, then the SQUID is on the rise.

SQUID = Shared Quest Upends Individual Desires

UConn Huskies.?

South Carolina Gamecocks.?

Boston Celtics.?

Florida Panthers.

Their greatness was achieved from collective excellence.?

So how do you focus your corporate squad on being more like a SQUID and less like a GOAT?

It starts with a singular?shared?quest the team can rally around.?

Easy to say but hard to commit to.

Why?

1. Because you have too many priorities.?

Hey, Leader…have you prioritized your priorities?

2. Because it’s hard to strum up an inspirational narrative (quest) that the full team?wants?to buy in on.?

Shared quests have to be:

• short
• sweet
• soul-stirring
• squad-focused

Method Soap:

The People Against Dirty.

T-Mobile:

Contract Freedom.

Domino’s Pizza:

Oh, Yes We Did.

It’s not enough to know your why;

Inject a?rally cry?in that?why.

Committing to one shared?rally cry in a why?— one shared quest —?will bring clarity and alignment where it didn’t exist before.

Get off the GOAT boat.

Score big with SQUID.

One Team. One Dream.

THE COURAGEOUS PODCAST

Eric Ryan is a serial entrepreneur, investor, advisor, and father. He is the co-founder of multiple household brands including method, OLLY, Welly, Cast, and WILL Perform. Eric has been named an eco-leader by Vanity Fair, was PETA's Person of the Year, and can be found on Fortune’s 40 under 40 list. In their conversation, Eric gives listeners an inside look on what it takes to be a serial entrepreneur. He provides candid advice on how to avoid the “sophomore slump” coming off a successful venture. He also shares his motivation behind seeking out negative feedback as a first step to any new project. Or, as Eric likes to say to himself when entering a board room: Improve yourself, don’t prove yourself. Ryan and Eric cover a lot of ground in this conversational edition including how Eric recognizes that entering a flow state when discussing an idea is a good sign that he may have a winner.

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? Big Brothers Big Sisters of America w/ Artis Stevens

? The Future of AI w/ Cheryl K Goodman

? The Niche is You w/ Matt Gottesman

? Destined for more w/ Mandy Salas

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Ryan Berman is the founder of Courageous; a think-feel-do change consultancy based in Southern California. With 25 years in creative business, Ryan believes your “future is safe with change”. Ryan is a speaker, practitioner, and authority on the subject who has been featured in Entrepreneur, Fast Company, Inc, and Forbes. Ryan has spoken on the topic all over the country including at Google, Procter & Gamble, Kellogg’s, Kraft Heinz, Logitech, Discover Card, and charity: water. Ryan also hosts The Courageous Podcast where he talks with leaders from around the globe to uncover what it means to be courageous in today's world. His book, Return On Courage, shares why companies need to unlock courage while providing practical tips on how organizations can operationalize courage today.?Learn more at couragebrands.com