Game Growth Lab Issue#3: Behind the Game

Welcome back to Game Growth Lab!

In this newsletter, we share the latest mobile gaming industry trends, provide actionable tips for growing your games, and share the stories of developers who turned their games into hits—

And what better way is there to hear these stories than from industry professionals who learned it the hard way? Our new podcast, Behind The Game, delves into the key topics that contribute to the success of great games, from game mechanics to growth strategies, featuring insights from marketing experts, developers, and industry professionals. Our goal is to uncover 'hidden gems' and share them with the world."

??Enjoy our third issue, which will focus on the learnings from these episodes, and feel free to share your thoughts in the comments! ??

Veteran Investor Reveals Why Some Games Stand Out | ft. Johan Eile

From PC to mobile without skipping a beat. Johan Eile believes the future of gaming is platform agnostic. It doesn't matter where your players prefer to play; your focus should always be on creating unique and memorable experiences for them.

Watch the video to learn more insights from Johan's remarkable career in the gaming industry and why he is so in love with Japanese game design.

Influencer Marketing for Games is Broken | ft. Callan Saurma-Jeltsch

Callan Saurma-Jeltsch advocates a community-driven influencer marketing model that moves away from cost-prohibitive inauthentic engagement to a strategy based on authenticity, detailed social media research, and building a sustainable influencer ecosystem around your game.

With insights into targeting and researching influencers across niches, creating engaging content, and optimizing performance for repeated success, this episode is packed with actionable strategies.

Don't forget to join us at GDC in San Francisco!

Less than two weeks remain until GDC! If you're in San Francisco attending the conference, don't forget to join us on Thursday, March 21st, from 4 to 6 P.M. at 166 Geary Street (near Union Square) for the launch of "Atomic Scaling," the hottest new book about the gaming industry, written by Ludovic Bodin ?? Slush . Enjoy free food, drinks, and the opportunity to meet many new and old industry friends.

Tickets are FREE but are almost sold out.

RSVP NOW