Game Day Starts on Social
Way before kick off and long after the clock runs out, college football is scoring points on social media.
As universities innovate digitally and continue to explore the value of social for building fanbases, driving ticket sales, and establishing their brands, here are some social media questions top of mind for me:
How will you build anticipation for this week’s matchup?
How will you tap into legacy to engage both old and new fans?
How will main campus handles help drive traffic?
How will coaches lead your audience, not just your team?
How will you help fans get to know this year’s team?
How will influential players score points off the field too?
How will your team champion mottos and traditions??
How will you agilely tell your story play-by-play?
How will your team celebrate victories?
How will your team inspire hope amidst defeat??
How will you use the excitement of this week to build momentum for next??
Anyways, whoever you are cheering for and however you choose to enjoy the games this season, consider checking out the other wins happening across social this fall. Let's gooo! ??
*Social listening data pulled via Sprout Social