Game Changing Marketing - What Does It Look Like Up Close?
Scott Vaughan
GTM Strategy and Revenue Accelerator :: Chief Market Officer : Executive for Hire :: Marketing and Sales Mentor
Once a year, we get to pull a group of Marketing Leaders together to share their experiences, to challenge convention wisdom, and to debate and discuss what’s working, and candidly, what needs to be scrapped.
This 1-day gathering – B2B Game Changers – takes place October 8th in San Francisco. If you got the desire to change the game for your career and for your business, MARKETERS can use my code to participate - just DM me and we'll get you registered by September 10.
We have crafted a lineup to take B2B marketing leaders through a day-long immersion of ideas delivered directly from marketing professionals responsible for delivering marketing results and outcomes. We amplify the good, shoot down the bad, and unapologetically call out the ugly, with the right dose of inspiration to keep us going.
Here’s a small glimpse into what you can expect at Game Changers ’19 - www.integrate.com/gamechangers.com
· Carrie Palin – what’s it like to be a #CMO today? From the hot seat, Carries shares her learnings, views and the transformational work going on at high-growth brand and market creator Splunk.
· Adam Komack – what’s marketing real value and how do you lock arms with CXOs and our sales colleagues to get them onboard. Experience Akamai’s digital, business and category transformation first-hand.
· Ben Howell – how does the digital and demand team at Salesforce think about account-based strategies and practicing ABM on a local and global scale.
· Jaime & David – 2 authentic CMO leaders debate and discuss what they’re doing to kill silos, unify data, process and martech, and get control of the data tsunami.
· Lauren, Jen & Frannie – This dynamic Women In Revenue team tackle the tough questions including “who owns which revenue number(s)” and “is the move to revenue (marketing+sales) ops real”, all with a lens of diversity, inclusion and getting sh*t done.
If you are a revenue marketer, demand gen driver, ops aficionado, or marketing pro driving business transformation from the front seat of Marketing’s roller coaster, you need to be at Game Changers.
Drop me a note and I will help you make the most out of your day at Game Changers. See you in SF on October 8!
Empowering brands to reach their full potential
1 个月Scott, thanks for sharing! How are you?