Game Changers: Our Take on Top Industry News - September 1, 2023
As a premier strategic video game PR agency, we stay tuned into the news and actively engage in discussions surrounding an ever-evolving industry. Check out the stories we’re talking about this week, as seen through the lens of public relations professionals, below:
Last week's Gamescom sparked a conversation among industry professionals on whether showcases help drive the success of gaming titles. In an article by GamesIndustry.biz, they highlighted data from Fancensus that suggests participating in events like Gamescom's Opening Night Live (ONL) can significantly boost a game's press coverage. ONL-featured games dominated 61% of the total press coverage for the event, with a noticeable increase in media attention. Games showcased at ONL were also more likely to appear as headline items in articles.
Bethesda's upcoming space RPG, Starfield, is now available for Early Access. The game has already significantly impacted Steam sales, claiming the top spot in the U.S. Top Sellers chart during its Early Access period with a peak concurrent player count of 234,502. The title boasts an 88 on Metacritic this week, making it the 32nd highest-rated game of 2023 ahead of its global release on September 6.
In its sixth year on the market, the Nintendo Switch has surpassed the lifetime sales of the Wii in the U.S. This milestone is undoubtedly driven by strong sales performances from games like The Legend of Zelda: Tears of the Kingdom and improved console availability. The Nintendo Switch is now behind the Xbox 360 in total U.S. sales by less than a million units and the PS2 by fewer than five million.
Stay in the Game with TriplePoint PR’s Podcast: Real Time Strategy
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Games journalist Patrick Klepek (VICE’s Waypoint, Kotaku, Giant Bomb) has covered the video games industry for over 20 years, and now he’s using his experience to write about gaming for parents. Last week, Patrick joined us to discuss his gaming and parenting newsletter Crossplay, advise TriplePoint’s newest dad Nick Shepherd, explain Roblox, and more.
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