Game Changer Vol. 32 ?? Our most successful Olympics in video form, LA Chargers with electric art direction and Bleacher Report strikes again

Hey there, it’s Cass, Reece & Ryan from Sport Design Australia. We're back again for another edition of the weekly Game Changer.

We are bummed out that the Olympics is over, what an unreal performance by the Australian team, OUR BEST EVER Olympics. We are now pumped for the Paralympics to get underway.

This week, we take a look at how the Australian Olympic team captured our Olympics success in photo & film. The Chargers strike a chord with their new art direction for the upcoming NFL season. And Bleacher Report delivers an incredible piece of content to mark Team USA's Men's Basketball Gold Medal. Let's jump inside.

CAPTURING AUSTRALIA'S MOST SUCCESSFUL GAMES

The Olympic Games are two weeks of sporting chaos, a "Sporting Tapas" it's been described as. With Australia achieving so much success, it's truly hard to capture it all in a 2 minute piece of content. The Australian Olympic Team have managed to do a cracking job at showcasing so many different angles of success from our Australian athletes. What a fitting way to sign off our most successful Olympics campaign ever!

Re-live the glory

LA CHARGERS MULTI-CHANNEL ART DIRECTION?

They just know how to fire up fans across all touch points in the US Sports market. The LA Chargers have just debuted their new season art direction, and as usual it slaps. Their approach is that all creative, whether in-stadia, in real-life, across digital or on social ties into this overall direction. And doesn't it have an impact. Sam Silverman shared this amazing work that gives on that electric energy.

Check it out

BLEACHER REPORT KEEPS ON WINNING

Bleacher Report continue to find new ways to deliver exceptional creative. Their storyline following the Men's Olympic Basketball team was all around assembling the USA Hoops squad. The series finished in this brilliant piece of content that was released after the USA claimed another Gold Medal in the Men's basketball, beating the home nation France. This is a must-watch piece of content.

Give it a watch

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