Game Changer Vol. 31 ?? Noah Lyles drops an Olympics hype video, Mariners get nostalgic for 20 years and surprise LA28 Olympics emblem released

Hey it’s Cass, Reece & Ryan from Sport Design Australia. We're back again for another edition of the weekly Game Changer.

This week in Game Changer, Noah Lyles backs up his bold statements and Olympic victory with a hype piece to give you chills. The Central Coast Mariners get nostalgic with their 20th anniversary edition of their schedule release for season 24/25. And finally, the LA28 emblem is released into the world with an interesting feature. It's an action packed version of the newsletter this week.

NOAH LYLES: THE MAN WHO HAS FORGOTTEN HOW TO LOSE

Noah Lyles has made a name for himself by being an extremely talented athlete, who is unapologetically himself. He's continued to make bold statements, with actions to back it up. This hype video he released on his own socials after winning the 100M gold in the Olympics is a perfect example of how athletes should be thinking about building their brands. It's a perfect example of being timely and maximising a big moment in time. Teams and athletes, take note.

Get hyped with Noah

MARINERS GET CREATIVE FOR 20TH SEASON SCHEDULE DROP

The Central Coast Mariners Football Club have leaned into nostalgia to announce the release of their 2024/25 season schedule this past week. We won't give too much away, but they've cleverly integrated their release into a popular board game. Schedule releases continue to be an opportunity for sporting teams to lean into creativity and delivering something for fans to get excited about. Mariners fans loved it with a plethora of comments shouting out the creative & social team.

Check it out

LA28 BRINGS DIVERSITY & CREATIVITY TO THEIR LOGO

While eyes are firmly on Paris 2024 currently, the countdown is on for the next Olympics in LA in four years time. This week, the organising committee released a look at the LA28 emblem with a surprising feature - an interchangeable letter A. So far, they've released 26 different variations, with some of the letters being designed by prominent LA locals. The ethos is all about showcasing the different versions of LA for the world to see. It's a bold play that has earned some varying commentary so far (though which Olympics brand hasn't generated mixed feelings).

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