Game Changer Vol. 25 ?? The Celtics creative team revealed, Matildas gain global creative recognition, and tips from Seattle Seahawks Instagram
Sport Design Australia
We help professional sports organisations win off the field with creative services that engage fans & increase revenue.
Hey Ryan, it’s Cass, Reece & Ryan from Sport Design Australia. We're back again for another edition of the weekly game changer.
We've got a new episode of Art of the Game for your listening pleasure this week, with social maverick, and all round industry good guy, Neil Horowitz . This man loves everything about the sports x digital industry, and we loved having him talk about sports, social & creativity with us. This is well worth the listen or watch.
This week, we are taking a deeper look at the off-field team that drove the content & creative for the Boston Celtics this season. We also dive into the Cannes Festival of Creativity where our Matildas were recognised on the global stage and finally, some tips on how you can improve your gameday social strategy from the Seattle Seahawks.
RECOGNISING THE TEAM BEHIND THE CELTICS
The Boston Celtics took home their 18th banner last week, defeating the Mavericks in 5 games. Whilst their season on the court has been impressive, their creative team has been throwing out some serious heat. A team that is 17 people strong has been pushing the boundaries, and setting new marks of creativity in 2024. Check out their mindset and why their investment in their people is paying dividends.
OUR MATILDAS MARKETING GETS WORLDWIDE RECOGNITION
The Matildas ’Til It’s Done’ campaign has received the global recognition it deserves, after delivering a massive 32 million impressions & driving an Instagram follower increase of over 340%. Last week it was awarded a Bronze Cannes Lion in the Sport - Brand Storytelling category, putting the creative storytelling of the Matildas up in lights. We love seeing this kind of recognition for one of Australia’s favourite teams. Well done to the team at Football Australia for this impressive recognition.
LEARNINGS FROM THE SEATTLE SEAHAWKS GAMEDAY SOCIAL STRATEGY
The Seattle Seahawks punched above their weight in the 2023/24 NFL season across social, producing some top of the class content and social engagement. They continued that rise with their schedule release content, which was unique and full of creative flair. One area they excelled is through their gamed IG stories which Alex Kopilow breaks down in his latest Sponcon Sports newsletter.
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Media Partnerships @ NY Mets | Creator of Sponcon Sports | Digital Partnerships | Sports Marketing | Sponsorship | Content Strategy | Social Media Management
8 个月Thanks for the shout-out! The Seahawks IG Story strategy is one worth replicating ??