GALTON Recaps: New face of Jaguar & Coca-Cola's AI-driven Holiday campaign

In an era of ?? global economic instability and constant change, where technology and consumer behavior are rewriting the rules, brands like Jaguar and Coca-Cola are making bold moves to stay ahead or reverse negative trends.

With a growing young generation bringing new values and expectations, it's essential for brands to adapt and innovate. Figma's refreshed design, Uber Eats campaign featuring famous actor, and PayPal's new visual style by Pentagram exemplify how brands are striving to ?? stand out and attract customers amid economic uncertainty.

WILL JAGUAR'S REBRAND ROAR LIKE BURBERRY OR STUMBLE LIKE GAP?

Luxury ?? car manufacturer Jaguar has unveiled a revolutionary rebranding aimed at redefining its position in the global market. While some have criticized the new logo design as a step backward, this transformation goes far beyond a ??visual identity update. Jaguar is undergoing a complete rebrand, reshaping its strategy and brand ??philosophy.

The company plans to transition to an ??all-electric luxury lineup by 2026, with new models starting at ￡100,000—double the current prices. This bold shift aims to attract a younger, modern audience and appeal to wealthier, diverse global customers. ??Jaguar anticipates retaining only ??15% of its current customers, signaling a decisive pivot toward a new market segment.

Critics often fixate on logos when evaluating rebrands, missing the profound strategic shifts beneath the surface. True rebranding is about evolving business philosophy and market positioning. As the company's founder famously stated, 'A Jaguar should copy nothing.' This daring step could mark the start of a remarkable ??comeback, ensuring Jaguar remains a leader rather than a follower. ?? Read full article

FIGMA UNVEILS A FRESH NEW LOOK

The popular design tool Figma has introduced a refreshed brand identity, highlighting its commitment to innovation and the creative community. The update features a modernized logo, an updated ?? color palette, and refined ?? typography.

These changes are designed to elevate the user experience and strengthen collaboration among designers worldwide. ?? Read full case study

CELEBRITY POWER VS. BRAND IMPACT: LESSONS FROM UBER EATS' CAMPAIGN

Uber Eats ?? has launched a new, creative campaign featuring acting legend Brian Cox in the lead role. In a series of humorous spots, Cox finds himself in a ?? university setting, interacting with students and presenting the benefits of Uber One membership. The campaign targets the student community, leveraging ?? humor and the actor's charisma to appeal to a younger generation.

Interesting findings from System1 research show that this ad is three times funnier than the average American commercial. Despite its two-minute length—a challenge in maintaining viewer attention—the spot scored highly in entertainment and engagement.

Notably, 23% of viewers did not spontaneously identify the ad as being for Uber Eats, with more people remembering Brian Cox himself than the brand. His presence was also somewhat polarizing, eliciting negative reactions from some viewers. Nonetheless, the commercial is one of the most entertaining this year, packed with creative elements that resonate emotionally with audiences. ?? Read full report

COCA-COLA AND AI: A NEW ERA OF HOLIDAY ADS?

??Coca-Cola has transformed its iconic holiday campaign by leveraging artificial intelligence to reimagine the classic 1995 ad. While the industry remains divided on this innovative approach, consumer reactions will ultimately determine its success.

The debate centers on "synthetic creativity" versus "authentic storytelling." Experts suggest that the key isn’t choosing one over the other but finding a balance, where AI enhances human originality without sacrificing emotional resonance.

Produced by Secret Level agency, the ad was developed in under three weeks, utilizing 18,000 images and 85 minutes of content. According to System1 measurements, consumers have embraced the ad, with most not even realizing AI was used. This suggests that technology can be successfully integrated into advertising without disrupting the emotional bond with the brand.

Is this a glimpse into the future of advertising? Many believe so. AI is changing the game, opening new possibilities for creatives and brands. Ultimately, a strong marketing strategy, brand value, and uniqueness remain the last competitive advantages in the market. ?? Read full case study

PENTAGRAM GIVES PAYPAL A NEW LOOK

Payment giant PayPal has unveiled a new visual identity created by renowned agency Pentagram under the leadership of Michael Bierut . The rebrand includes a modernized logo with a simpler and more compact design, a refreshed color palette featuring a new shade of "PayPal Blue," and a custom typeface called PayPal Sans. The goal of these changes is to strengthen brand consistency across various platforms and enhance its global recognition.

The new design reflects the company's efforts toward innovation, trust, and simplicity, better serving the needs of modern customers in the world of digital financial services. The updated logo retains the iconic double "P" monogram but in a simplified form, increasing its functionality and legibility. The custom PayPal Sans typeface was designed for better readability on both digital and physical platforms, reinforcing a unified brand identity. ??Read full case study

HOW TO CREATE A UNIQUE NAME FOR YOUR BRAND, PRODUCT, OR SERVICE

Coming up with the perfect name can often be a more challenging task than it may initially seem. Do you know how to create a brand name that will be attractive to you and your customers, without limiting your business growth? ??

Read our article and discover: ??

?? the most common types of naming,

?? the criteria for a good name,

?? how to create a brand name step by step,

?? 10 questions you should answer before choosing a final name. ?? Read full article

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