GALA Events - February 2023

Welcome to the GALA Live Events newsletter, where you will find all the information about our activities, both online and in-person.

Here are the webinars we have scheduled for February 2023.

AI in Global Digital Marketing Is Evolving Rapidly. Are You Keeping Up? - Presented by Chris Raulf

Chatbots, digital assistants, robots, AI-generated content, automated vehicles, machine translation, and AI-powered voice assistants: The list goes on and on.

If you’re not a hermit or completely disconnected from the internet, you are impacted by Artificial intelligence. Most likely, you’re already a savvy and daily consumer of AI solutions that make your life easier.

AI is today what the internet was back in the 80s and 90s. Can you imagine not having access to the internet today? In the future, most manual processes will be semi- or fully automated by an AI. Since 2020, investment in AI startups has grown by six times. And this is just the beginning.

Every day, new AI tools and technologies appear that are geared toward global and multilingual digital marketing. If you are not keeping up to date and starting to implement AI as part of your process, you’re falling behind.

You don’t need to be a Fortune 500 company to take advantage of AI tools and technologies. In fact, even micro-sized businesses can now deploy this strategy to gain a competitive advantage.

In this presentation, Chris Raulf, an international SEO expert and early adopter of AI tools & technologies to gain a competitive edge, showcases AI use cases and technologies to support global digital strategies.

Attendees will learn how to deploy AI tools & technologies that could save them time and money and gain a competitive advantage simultaneously.

Register here .

Using Metadata to Improve Quality and Efficiency in International Operations - Presented by Dr. Arle Lommel

This is a FREE webinar, for members and nonmembers.

Metadata – data about other data, such as who created it, when it was created, or what it is about – has a reputation for being an annoyance with dubious value. This perception has been driven by applications in the past that required workers to tag and classify content, but in fact most metadata today is automatically generated.

Being aware of and applying it to international language operations offers tremendous potential to improve quality outcomes and efficiency. For example, the emerging field of responsive machine translation will leverage metadata to make MT more relevant and useful.

Metadata about quality and performance can also help LSPs select the right linguists for specific jobs and allocate resources more effectively. It will also enrich machine learning efforts across all areas of language services.

In this presentation, CSA Research senior analyst Arle Lommel will discuss what metadata is, where you can obtain it, and how you can collect it and apply it to language services. The presentation will also cover how to store and represent this information to ensure maximum applicability.

Register here.

In the meantime...

... We're preparing for GALA Dublin 2023, our signature globalization and localization event, which will be held in Dublin, 12-15 March.

You can find the detailed program here .

Early Bird registration ends on 07 February .

That's all for this month!

Do you want to present a webinar at GALA??We’re always on the lookout for informative, useful and well-researched content relative to our industry. Write to us at content[at]gala-global.org