Gaining Focus
Steve Woodruff
The elevator pitch is dead - let's get to the point with your Memory Dart!
“What you focus on expands; results follow focus.” – Marcus Buckingham
In this edition of the Clarity Blend, I want to introduce two things about focus.
Here's the first - from now on, I look like this (no more glasses!):
What's that all about? Well, it's all about focus...here's the story.
Second, I was leading a lunch-and-learn for one of my local clients, and I brought up something that has concerned me for a long time: too many job descriptions are long lists without clearly delineated FOCUS as to what matters most.
That is setting people up for failure. So how do we improve that?
Simple - get beyond the generalized list (also a problem with job postings/interviewing) and overlay two specific and practical outlines of what matters most:
In other words - tell your people (and prospective employees) what this job role is really.
If you're a leader, and your people don't understand the real points of focus, they're unlikely to produce the desired results.
Blurry, unclear, complicated role descriptions are a sure recipe for misalignment and failure. What people need most is simplicity and clarity.
The fix is very straightforward.
Focused clarity wins.
If you need help creating clear focus for your brand or organization, let's talk.
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