Gaining credibility and a competitive edge through review analysis + extra case study

Welcome to "All about eCommerce", fortnightly series that explores challenges faced by brands in digital retail and growth tactics that have increased sales & visibility across channels and geographies for them.

Paxcom is a one-stop eCommerce agency known for its end-to-end eCommerce & Omnichannel solutions. It has been helping global brands succeed online.?

We have supported over 150 brands and sellers across 21 countries to enhance their digital commerce with our AI-powered data analytics solutions, devising & executing advertising campaigns, eCommerce-friendly content, and much more

Today’s newsletter talks about -?

• How to get the credibility and competitive advantage by reviews analysis
• Success story on How Paxcom amplified a Gourmet brand’s sale by 8.5X on Amazon
• Featured video on Sponsored Display Strategy- Some Unexplored Tips ?by Palak Virmani (Ecom Manager Content and Advertising, Paxcom)
• Latest Updates on What's happening in the e-commerce world?
• How Paxcom can help you scale your online business

Challenge (lack of review analysis leads to low brand loyalty)?

Not only reviews are capable of influencing consumer decisions, but they can also bolster a company's credibility.? Before making a purchasing choice, the majority of consumers read between one and ten reviews. These reviews are also a treasure trove of information for brands regarding what features are most essential to their customers and how their products perform for them. This makes it a crucial factor to monitor and analyze in order to maintain your online reputation and increase customer satisfaction.

Let’s see how can Kinator, our data analytics tool can help you track your review metrics and gain a competitive advantage.

Solution

Kinator helps you to:

• Consolidate reviews and ratings for your products across all platforms in one place for easy access.
• Summarize positive and negative review and rating trends on the SKUs across brands, categories, and platforms.
• Deep dive into the aspects causing positive and negative reviews to analyze the customer sentiments and identify gap areas.
• Analyze competition reviews for comparison.

Brand Success story

Paxcom partnered with a prominent Gourmet brand in order to increase their Amazon sales by 8.5X.

The brand faced a number of hurdles in the beginning, including issues with content and image, less campaign relevance, being unable to scale sales, low brand visibility, and low organic search ranking.

Explore the techniques employed by Paxcom to increase the brand's Amazon sales by 8.5X.

Click the banner below to read.?

Event Alert (LinkedIn Live Recording)

Watch this session, led by Palak Virmani, Advertising and Digital Content Manager explaining top strategies to win through Sponsored Display Ads, Some available case studies for better understanding, and Tips for incremental engagement.

Watch the recording by clicking on the banner above. Subscribe to know more about our upcoming events here.?

What's happening in the eCommerce world?

Bringing to you some of the latest updates in the eCommerce world.

• Amazon has announced the dates for its Prime Day Mega sale: July 12–13.
• Instacart Express is now Instacart+ and debuts a new membership that offers free delivery, 5% credit back on qualified Pickup items, special pricing, and the ability to share your membership.
• Walmart is opening its platform to UK sellers.? Sellers who join the marketplace will receive onboarding support, tools, and services. This delivers 120 million loyal shoppers and 400 million visits.

Connect with our Experts

Don’t give your competitors a chance to get ahead! Analyze the impact of every change in your eCommerce revenue with our AI-powered data analytics tool- Kinator.

If you’re interested in learning more about our tool or services and how it can fit in with your existing eCommerce strategies, you can reach us at [email protected].

Also, please write to us in the comments section about what would you like to hear next or if there is something we can improve. We love feedbacks :)