Gain Market Insights - Your 2024 Community-Led Growth Year ??

When I think about gaining market insights/intel or whatever you want to call it, there are two ways I like to approach it:?

Number One is organic, getting feedback from top users about how we’re operating and what could we do better to stay one step ahead of the competition.

Number Two is all about working with a tight band of top customers to get them out there into the world, actively researching and finding out what our competitors are doing when it comes to products, services, promotions and their social strategies...

It's a great way to find out who is doing a good job and who we should be paying attention to (or at least getting “inspired” by...)

Does this tactic flirt with the notion of building an ambassador squad? - I do believe it does...(more below...)

But for now, onto today’s scheduled programming!

?? 1?? Whatever you call them - AMA’s, catch-ups...

...webinars or community focus groups...running regular private online forums and get-togethers is a great way to get feedback on new product concepts, ad campaigns, branding etc.

Of course, you’ll want to formalise the process and fully trust the members you have working with you, but you’ll 100% get targeted qualitative insights, high engagement amongst these users, and cost-effective eyes on your market if you make the effort to structure and reward this program in the right way.

Just make sure you identify key customer segments, recruit your absolute most engaged users, and offer juicy incentives to participate.

Oh yeah, and make sure you’re incredibly clear on what you’re trying to achieve with these sessions before, during and after they take place - there’s simply no point in wasting everyone’s time by being wishy-washy!

?? 2?? Survey your members regularly - deliver community and customer market fit.

Find your customer's top priorities, concerns and ideas by regularly surveying them.

You’ll get highly relevant data, increased loyalty and an opportunity to serve exactly what their wants and needs are.

The beauty of building a community is that you can co-create the initial survey with a few senior customers and community members so that you know it will land well and make it highly relevant to these customers!

?? 3?? Build ‘competitor research’ into your Ambassador squad 'tasks'

As mentioned earlier, this is one of my favourite things to do!

If your top customers are engaged with you and love coffee, music, beer, SAAS, fashion, travel, whatever etc then there’s a very good chance they’ll know exactly who your new and top competitors are and have their finger on the pulse about what’s going on out there in the marketplace!

Activate these users, get them structured with their feedback and get them out there as your army of moles, ready to kick up all that metadata about market and competitor trends that you simply can’t all do by yourself!

?? Next time: Community - Your Competitive Edge

Want to learn exactly how to create an army of brand evangelists, develop incredible User Generated Content, bring your community into product development and co-create new products and services, all whilst learning how to build an engaged ambassador squad?

Join us for our next 5X Growth Program - bookings are now being taken for Feb, March and April 2024.?Hope to see you there!

Jonny

Community Rocket Founder

Whenever you're ready...there are 3 ways I can help you...

1.?Consultancy?- I can work with you in a number of ways to strategise and execute a growth plan that will help you transform the relationships you have with your customers and community. Book an?intro call?today

2. Join our?growth program?and invest in the future success of your business. We've just released dates for Feb, Mar and April 24!

3. Tell me what your biggest single customer/growth pain point is, and I'll send you a quick community-led solution to help!?