Gain, Logic, or Fear?

Hi,

This week I’ve got one of my favorite messaging tips PLUS an invitation to your?live November Agency Training?focused around the top 8 agency killers. Let’s dive in!

???Marketing Tip: Logic. Doesn’t. Work

This tip?kind of?pains me to write. With my background, I’ve always given priority to logic. And while it’s critical in engineering and running a business…it’s a hindrance in marketing.

The simple fact is: people don’t buy logically. We’ve seen time and time again that our worst-performing emails & campaigns were the ones that appealed to logic.

On the other hand, the best-performing emails appealed to?emotions; specifically,?the feelings they get from what they gain and the fear of missing out.

If your client sells air conditioning repair, sell the ice-cool summer during a heatwave.

If they’re selling clothing, sell their updated status with the new look.

If they’re selling dental implants, sell the feeling of a confident smile.

Don’t sell the widget or the rationale; sell how the "after state" will make them feel.

?????Live November Training: 8 Agency Pitfalls that RUIN your Business

Roughly 2% of all small businesses make it to 1 million annually. This leaves the other 98% to stagnate or, in most cases,?shut down.

This month’s training?is dedicated to sharing the common things that KILL YOUR AGENCY and how to avoid them. I’ll cover these topics (among others):

• The optimal business model for long-lasting agencies
• Why does saying "Yes" to more means making WAY less
• How to set the stage with clients to ensure alignment
• How to avoid the "race to the bottom" for service prices

Join me on Thursday,?November 17th?at?11am central.

Click here to save your spot!

Talk to you next week,

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