Gain the edge with curated insights for Media decision makers

Innovate. Pivot. Profit. At speed. In JICs, ad agencies and media firms, keeping pace and thriving means reliable insights and timely industry news without overwhelming your schedule.??

?Our concise, quarterly updates keep 1000+ Media movers and shakers ahead of trend with the latest thinking, innovations and industry developments. The latest issue shares highlights from the recent asi Radio & Audio Conference, held in Nice on 8–10th November, and first access to the GfK 2023 Insights Roundtable white paper on AI’s revolutionary role in Media.?

Here’s a sneak peek ???

Australia Radio360: Life after launch?

Radio 360 — GfK’s new audience measurement system — is revolutionizing how networks and advertisers in Australia are understanding radio listeners. GfK’s Deb Hishon highlights key challenges facing the industry in today’s digital audio environment and how the next phase of Radio 360 will address them.??

How will AI impact the media industry?? Key figures from the media ecosystem — including Meta, BBC, and McKinsey — unpick the opportunities and risks that AI presents for the media research industry around content, advertising, planning and data. Get a first look at how your peers are using AI and how they expect to in the future.

Extending a TAM currency’s reach and scope in Singapore?

Five prototypes aimed at extending the reach and scope of traditional measurement are up and running in Singapore. Discover how our Asia Media Measurement team and their partners tackled the project to capture the integrated consumption of content across TV, digital, and key social media platforms.?

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