Gain the competitive advantage; AI marketing 101

As the world immerses itself into the digital age and delves into all the technological advancements available, the question is, what does?AI?mean for YOUR store, YOUR business, and YOUR profitability?

We did the research so you don’t have to.

Marketing has evolved to the point where just having a social media presence is enough. Whether you’re a big corporation or a small startup, AI is a crucial step for your business to stay ahead in the game. AI is a tool you can use to enhance your business. It not only monitors users’ digital traces but also analyzes the data and simplifies it so that you can make a better decision based on the statistical predictions it has made.

How does it work?

AI allows us to gather lots of information about consumers so that we can provide people with relevant content at the right time. This is made possible because AI monitors digital activity and makes calculated predictions based on the data.

The calculated predictions AI makes can suggest the next move you can make for your business that will increase your ROI. Imagine being able to predict future trends in fashion, health, or practically anything! Well, you don’t have to imagine anymore now that there’s AI.

However, although AI has the capacity to gather insights and simplify data for you, it lacks empathy, which means it is up to you to decide what to do with the data. If you can work with the machine and use it as a tool, then it can enable you to gain access to tactics such as personalized marketing. It will give you the ability to track the activity of each user so that you can make targeted ads and craft content that will be relevant to that person or group, as well as track the outcome of the ads and campaigns.

How can AI benefit your business?

AI will help your company save time and resources while increasing productivity by automating repetitive tasks so that there is better efficiency and less cost. In fact, statistics have proven that 61% of workers claim that their use of AI in the workplace has led to a boost in productivity (SnapLogic, 2021). Outsourcing low-level tasks allows your employees to advance their skills, unleash their creativity, and prioritize more productive tasks. For example, you can use AI to launch chatbots for automated responses based on keywords and frequently asked questions rather than hiring someone for customer service.

We are now in the digital age where AI can do things faster, cheaper, and more efficiently. It will help you reach the right person at the right time with the right product.