Gain 25X More Visibility: How To Leverage Your LinkedIn Newsletter To Get Clients 2023
Gladys Batenga
CEO & Founder of Remote Filo | VIP Experience from Hiring Virtual Assistants to Ongoing Support for Busy Executives
The modern B2B landscape has changed. B2B buyers prefer a consumer-like experience. It means that they want to do their own research and have their own choices in choosing the right vendors for their companies before talking to the sales representative.
That’s why it is essential to have informative and valuable content available on your website and social media channels that will help your company stand out.
One of the best ways to attract quality prospects for your business is by leveraging the LinkedIn newsletter.
The LinkedIn newsletter is an effective medium to share educational content and industry news. It's a perfect opportunity to showcase your expertise and share what matters most.
When done right, the LinkedIn newsletter can be used to drive website traffic, build relationships and trust with prospects, generate leads, and attract your ideal clients.
5 Tips To Leverage LinkedIn Newsletter
1) Publish Valuable Content
Share educational content that is relevant and useful to your target audience. Keep it fresh by creating new, original content for each newsletter edition.
Sometimes, it's not easy to come up with ideas for content. To make things easier, you can curate content from other sources such as industry influencers and other thought leaders in your field.
Become an active reader of the latest Industry news, trends, and updates. Share your opinion and expertise by adding a personal touch to your newsletter.
Your content on the LinkedIn newsletter becomes more valuable when you tell stories. Use storytelling to give your content more meaning. You can also share important lessons that you've learned, failure and success stories, and even case studies from past clients or customers.
2) Optimize Your Newsletter
To make sure each newsletter edition is optimized for maximum impact, visuals should be used to enhance the content and make it more engaging.
Incorporating catchy headlines can also draw attention to the content and make it more appealing. Organizing the content in a logical order and breaking it up with subheadings can make it easier to read.
When publishing content, always start with an objective in mind.
Knowing the goal of your content helps ensure that every newsletter is tailored to meet those objectives and resonates with your target market.
3) Leverage Your LinkedIn Connections
The beauty of leveraging the LinkedIn newsletter is that your LinkedIn connections will be automatically invited to subscribe to your newsletter every time you publish content.
Whenever you post an article to your newsletter, your subscribers will be notified directly via email and they can read your content instantly. This is a great way to expand your reach organically without spending money on ads.
The LinkedIn newsletter has been proven to increase my visibility up to 25X. (See the image below)
By taking the time to craft a thoughtful and useful newsletter on LinkedIn, you’ll quickly see the benefits of increased engagement, website traffic, and brand awareness. Your LinkedIn connections will then be more likely to share your posts with their own networks, increasing your reach even further!
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4) Build Meaningful Relationships
When you consistently publish content while you're actively connecting with your prospect clients on LinkedIn, you're likely to gain their trust and attention.
Seeing your recent content gives them an idea of who you are and what you can offer. This can help to build the relationship needed with potential clients and make them more comfortable engaging with you.
Remember, a lot of people connect with their prospect clients and they try to pitch right away. This is one of the reasons why they get ignored and get fewer results no matter how hard they work in constantly connecting and sending messages to them.
But, if you have a LinkedIn newsletter, you become different. You are more able to catch their attention without trying too hard.
When prospect clients connect with you, they have the opportunity to explore your profile. So, when you are actively publishing valuable content, you are more seen as valuable than your competitors. It's like a warm-up for building relationships with them, except, you don't need to do the hard work trying to convince them.
Therefore, having a LinkedIn newsletter can help you connect with more prospects in a meaningful way.
5) Mention Industry Thought Leaders
To get more exposure, you should consider mentioning industry thought leaders in your content. Whenever you mention them in your posts, they will be notified and if they like what you said, they may share it with their audiences or even repost it on their page. This can help to increase your recognition as an expert.
I highly recommend including industry thought leaders in your newsletter, as this will help you to build relationships and potentially gain a wider audience from your posts. This is a perfect opportunity to increase your visibility without spending on ads.
Visibility is crucial to reach and attracting your ideal clients. So, leverage your LinkedIn newsletter to help you reach your goals.
CONCLUSION
There are many other ways that you can leverage your LinkedIn newsletter to get clients, and build industry thought leadership. But these five tips should help you to get started.
Good luck and I look forward to hearing about the great results you can achieve from implementing a LinkedIn newsletter!
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If you need help with your content strategy and development, Gladys Batenga has 10 years of experience in social media.
She has a wide range of skills - social media strategy, social media marketing, B2B social selling, content marketing, copywriting, sales funnel building, community management, email marketing, lead generation, and more.
She has experience working in industries such as IT/SaaS, Finance, Real Estate, Personal Development, Business & Coaching, Social Media Agency, Nonprofit Organization, eCommerce, Entertainment, and Health and Wellness. These companies are based in the US, Australia, Canada, The Netherlands, the UK, and other Asian countries.
She can help you to develop a social media strategy based on your needs to achieve your business objectives.
Feel free to book a 30-minute strategy session with her today.