GA4 Data Redaction – Remove PII from Google Analytics 4

Data redaction is a feature of Google Analytics 4 (GA4) to remove Personal Identifiable Information (PII) (like name, email address, etc) from the data collected by website events before they are sent to Google Analytics Servers.?

Redacted values will appear as “(redacted)” in your GA4 reports.?The data redaction feature only applies to web data streams.

Redacting PII in GA4 is essential for maintaining user privacy and adhering to GDPR guidelines.

Leaking users’ personal information in GA4 reports is against Google Analytics’ terms of service, risking the shutdown of your GA4 property.

Follow the steps below to implement data redaction in GA4:

Step-1: Identify Redactable Data

Step-2: Navigate to Data Redaction Settings

Step-3: Redact Email Data

Step-4: Identify and Redact URL Query Parameters

Step-5: Test Your Redaction Settings

Step-6: Wait and Verify

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