GA 4: What Is It and How Does It Affect Your Business?
Google Analytics is a free marketing tool that organizes your business website data so you can analyze it in one place. It uses machine learning to give marketers unique data insights.?
Google Analytics works in conjunction with Google Ads, so insights can be used to deliver desired business results.?
The original Google Analytics, now known as Universal Analytics, reported and analyzed data. Universal Analytics will retire on July 4th, 2024, and require marketers who want to continue using Google Analytics to migrate to Google Analytics 4.?
What Does GA 4 Offer?
GA 4 has numerous features that aren’t available on Universal Analytics. It has properties for events, conversions, lead generation, ecommerce, and more.?
Even though the migration isn’t necessary until July 2024, it’s recommended that businesses begin to familiarize themselves with GA 4 so they are prepared to make the switch when the time comes. Google offers a free demo account so marketers can practice using GA 4 before the migration.
How Does the Migration Work?
Good news: Google has put measures in place to make the transition easy. Universal Analytics data, goals, users, and audiences can be transferred to Google Analytics 4 to make the migration as seamless as possible.?
Need Help with the Transition? Let’s Chat.
Contact us to explore the ways Industria can help your business utilize GA 4.?
What are your thoughts on the migration??