G13 Sports Bulletin - 04/08/2023

Welcome to the latest edition of the Global13 Sports Bulletin, where our team of sports experts have collected the biggest news stories effecting the sports industry. The bulletin will review emerging trends, major announcements, and sporting achievements, as well as providing you with insights into what our team at Global13 is getting up to in the world of sport.

SPORTS INDUSTRY NEWS ROUND-UP

It has been an exciting week across the sports industry, with new commercial deals being struck as well as some exciting new events. The 2023 Ashes series ended a draw, England Netball team are through to the semi-final of the World Cup and the FIFA Women's World Cup is entering the business end of the tournament.

Events

Euro 2028: UK bid set for clear run with Turkey and Italy teaming up for 2032 tournament.

·???????Italian FA says decision to enter joint bid for Euro 2032 followed 'complex and fruitful consultation process.

·???????Organisers for the UK bid will need to show they have learned from the security debacle that marred England’s penalty shootout defeat to Italy in 2021 when large numbers of fans managed to gain entry without tickets.

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Competitive European club matches in the U.S. ‘not a matter of if, but when’ .

·???????For a Premier League game to be played in the United States, a mountain of hurdles would have to be cleared.

·???????However UEFA President Aleksander Ceferin said it is “possible” that Champions League fixtures could be staged in the United States from 2026 onwards.

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Major League Cricket drops curtain on maiden campaign

·???????As Major League Cricket’s inaugural tournament concludes with its championship match on Sunday, its cadre of wealthy investors remain as bullish on its potential in America as ever.

·???????Texas has a large South Asian population, with about half of the state’s 450,000 Indian Americans living in the Dallas area.

·????????Willow TV has broadcast games in the US along with the CBS Sports Network, with several other countries also airing live contests.

·???????High-end production values have included slick graphics and a range of camera angles

Commercial

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English soccer giants Manchester Untied have renewed their kit supplier partnership with Adidas for a further ten years through to 2035.

·???????Deal includes a minimum cash guarantee of UK￡900 million (US$1.16 billion) across the ten years.

·???????The new deal ‘increases the focus on the Manchester United women’s team’.

·???????Annual payments will be reduced by 30 per cent should the club fail to qualify for the Champions League in two consecutive seasons.

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Nike To Revive Kobe Signature Shoe Line .

·???????Company to bring back one of the most popular shoe lines ever.

·???????Plan marks another significant step following prior acrimony between Nike and Bryant's widow.

·???????A “Kobe Brand” relaunch is scheduled ahead of Kobe Day, which falls annually on August 24th.

Organisers of next year's Olympic Games appear on course to hit their sponsorship revenue target of €1.24bn .

·???????But 2024 arguably has the potential to be the friendliest marketing environment for Olympic sponsors since London 2012.

·???????With next year also marking the first Summer Olympics since 2016 where fans are back in venues – 70 per cent of ten million available tickets had been sold as of June – sponsors will likely be preparing to make more noise than they have done around recent editions.

Women’s Sport

After Skipping Last World Cup Over Equity Issues, Ada Hegerberg Returns

·???????Norwegian star Ada Hegerberg will represent Norway in the World Cup for the first time since 2015.

·???????Hegerberg staged a protest against unequal treatment of Norwegian players, sitting out the 2019 World Cup.

·???????She was triggered by a number of issues including unequal opportunities for girls and boys to play football, women and girls being forced to wait to use pitches, boots arriving for a tournament late and in the wrong sizes.

Women’s World Cup Attendance Is Outperforming FIFA’s Expectations

·???????The Women's World Cup has sold more than 1.6 million tickets this far.

·???????FIFA had been forecasting sales around 1.5 million as interest continued to grow.

·???????New Zealand has been able to draw strong crowds of 42,000 and 32,000, despite concerns over the lack of overall interest in attending matches in the country

·???????The Americans and Dutch drew 1-1 earlier this week on Fox in the most-watched group-stage game ever on English-language television with 6.429 million viewers.

ICC announces equal prize money for men's and women’s cricket .

·?????The decision was made during the ICC Annual Conference held in Durban, South Africa, marking a significant milestone in ICC's endeavour to achieve prize money parity by 2030.

·???????Teams will now receive equal prize money for finishing in similar positions at comparable events as well as the same amount for winning a match at those events.

Stadiums & Venues

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Etihad Stadium leisure destination plans nod .

·???????The Premier League team Manchester City F.C. has confirmed that the club’s planning application for the development of a best-in-class fan experience and year-round entertainment and leisure destination at their home ground.

·???????They further stated that approved proposals include several connected all-weather facilities, fully integrated into the stadium, centered on an expanded North Stand with one larger, single upper tier above the existing lower tier, increasing capacity to over 60,000.

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Real sets target date for Bernabeu reopening event.

·???????Spanish newspaper AS reported that the Spanish LaLiga club had informed some stakeholders, including representatives of supporters’ clubs, of an intention to hold a grand reopening event on December 23.

·???????Owing to the ongoing renovation work, the Bernabéu’s capacity was restricted to around 63,000 last season. Accordingly, stadium revenues in 2022-23 were 13% lower than in 2018-19.

·????????Following the revamp, the capacity will be back above 80,000.

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PMY Group secures Bluestone investment.

·???????PMY Group, the venue, events and infrastructure technology solutions provider, will accelerate its international expansion plans after securing a significant investment from private equity firm Bluestone Equity Partners.

·???????The transaction is understood to be worth about US$30m (A$45m).

·???????Bluestone was launched in the first quarter of 2023 by Bobby Sharma, a former executive at the NBA basketball league and the IMG?agency.

·???????Sharma will join PMY’s board of directors and PMY will relocate its headquarters from Melbourne to the United States.

Technology

The upcoming boxing bout between Jake Paul and Nate Diaz will be available to buy on the ESPN+ pay-per-view (PPV) service in the US .

·???????ESPN+ subscribers can watch the fight for a US$59.99 PPV charge, alongside a separate streaming subscription.

·???????ESPN had the US rights to Paul’s last fight against Tommy Fury, but DAZN, landed the contract for the YouTube star’s high-profile clash with two-weight Ultimate Fighting Championship (UFC) title holder Diaz.

Blockchain-based fantasy sports firm Sorare will let players purchase cards and complete other transactions using cash rather than cryptocurrency for the first time.

·???????Sorare has deals with Premier League, NBA, and MLB.

·???????Sorare’s game combines the mechanics of traditional fantasy sports with the collectability of trading cards.

·???????Users acquire, trade and assemble teams of non-fungible tokens (NFTs) representing real-life athletes, receiving points based on their real-world performance.

Google adjusts search engine to deliver more accurate results for women’s sport.

·???????The algorithm has been adjusted to handle gender ambiguous language.

·???????Google already has a women’s sport partnership with The Athletic.

·???????The additions form part of Google’s wider investment in gender equality in sports, a commitment that has since seen it expand coverage and visibility of women’s events and competitions on its various platforms

Global13 Sporting Moment of the Week

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The 2023 Ashes series has come to an end after five Test matches of enthralling competition.

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Nothing could separate the two sides in the final scoreline after England claimed a thrilling victory at the Kia Oval. Broad, in his final Test before retiring, took the last two wickets as England bowled out the tourists for 334 to win by 49 runs in front of a raucous crowd at The Oval. BBC cricket correspondent Jonathan Agnew on Test Match Special: "I really don't think Stuart Broad could have had a better script than this, it's a dream finish."

Global13 Update

We are delighted to welcome Max Howard & Eddie Sykes to the Global 13 team.

They both are doing a year-long internship with us here at Global 13.

Welcome to the team guys & congratulations on your new roles!

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