G-Form Ad, Michail Antonio

4 years ago today I met Michail Antonio for lunch to discuss an Ad that Dennis Benjamin of G-Form had commissioned Whitewater to produce. In my opinion, the G-Form Shin Pads are the best on the market but they are competing with the Big Names of sportswear which is tough. The Brief was to communicate that the shin pads are unobtrusive, you really don't know you have them on! I came up with a concept and this is the video the Team created, it was left to me to convince Michail to go naked!! The lump in the Orange shirt is my mate Matt, I can't tell you how often I hear him telling people about this film. Oh, and the 3 hour lunch was great, Michail is a Top Man.