FWD: Thinking | September 2024
Welcome to the September edition of FWD: Thinking, where we’re all about challenging the norm and offering new perspectives in marketing automation. This month, we’re excited to bring you a fresh selection of insights and ideas that can make an impact on your marketing strategy today. From exploring the psychology behind audience engagement to the latest updates in inbox personalisation, we’ve got plenty of thought-provoking content to dive into.
Let’s kick things off by thinking outside the inbox…?
Article | The Psychology of Marketing: Tapping into Emotion Beyond the Data
Marketing has evolved, but are we focusing on the right data sets? In this article, Luke Brewin challenges marketers to think beyond numbers and embrace the emotional and psychological drivers behind consumer behaviour. Drawing from neuroscience and cognitive principles, he explains how tapping into emotions can build stronger, more meaningful connections with your audience. Learn how blending data with human insight can elevate your marketing strategy and create lasting loyalty.
What's new??
Article | Apple and Yahoo Introduce Smarter, Personalised Inboxes
If previous updates from Google and Yahoo around deliverability didn’t already prompt you to focus on best practices, these changes from Apple and Yahoo should make it clear. Now is the time to ensure your personalisation, segmentation, and deliverability protocols are fully optimised. Apple and Yahoo are making significant moves to reshape the inbox with their latest updates, introducing smarter categorisation, AI-driven prioritisation, and enhanced previews.
Sharpen your tools in The Workshop?
Video | FWD: Thinking Out Loud – Leveraging Data Beyond Spreadsheets
Join Force24’s CEO Adam Oldfield and Operations Director Luke Brewin as they demystify the powerful role data plays in marketing. This episode of FWD: Thinking Out Loud dives deep into how marketers can leverage data beyond spreadsheets, incorporating behavioural and psychological insights to craft more personalised, effective campaigns. With examples from recruitment, e-commerce, and other industries, Adam and Luke highlight how to transform raw data into meaningful engagement strategies. If you're looking to better understand how data fuels creativity and success, this discussion is for you.
Video | Automation Masterclass: The 14-Day Multichannel Strategy
In this latest episode of our Automation Masterclass series, Adam Oldfield explores how cross-channel marketing and data engagement can dramatically increase your conversion rates. Learn the power of capturing data, why timing is everything, and how to make the most of your audience within the critical 14-day window. Adam also discusses the effectiveness of using multiple channels like email and SMS to nurture leads and create lasting engagement. Watch the full video to learn more.
领英推荐
Video | A Marketer's Guide to Retargeting
Join James Skellington, Force24’s Head of Strategic New Business, as he explores the power of retargeting to convert web visitors into loyal customers. In this video, James addresses how retargeting enhances multichannel marketing, works across various industries, and the future of retargeting as third-party cookies fade away. Perfect for marketers aiming to drive more value and adapt to an evolving digital landscape.
Meet the team?
Interview | 24 Questions with Diana Rowatt
In this edition of 24 Questions, we chat with Di Rowatt, Force24’s Product and Compliance Director. Di shares her journey from the early startup days to leading product innovation, offering insights into the key developments driving Force24’s future—AI, automation, and more. Get an insider’s look at what’s next for Force24 and how Di keeps the company ahead of the curve.
Subject matter to sink your teeth into?
Article | Data Minimalism: The Importance of Data Hygiene in Marketing
Collecting more data doesn’t always mean better results. In fact, holding onto too much—especially data that’s irrelevant, outdated, or poorly managed—can weigh your marketing efforts down. This article explores how data minimalism and good data hygiene practices can sharpen your marketing strategy by focusing on what truly matters.
Article | Automation's Role in Client Retention and Engagement
Automation is more than just a lead generation tool—it’s key to nurturing the entire client journey. From onboarding to regular check-ins, this article highlights how automation helps keep clients engaged, satisfied, and loyal. Learn how to use automation to create seamless, personalised experiences that boost retention and increase customer lifetime value.
Article | The Hidden Dangers of Cold Outreach: Protecting Your Reputation
Cold outreach, when not managed carefully, can negatively impact your organisation’s reputation. This article breaks down how cold outreach can affect your email IP and brand identity, and offers strategies to avoid common pitfalls while still generating leads.