Futures in AI. Welcome to the Wild Wild West.

52 LTD’s radar never rests, scanning the business landscape 24/7 to measure the pulse of generative AI and its impact on our clients and talent.

• We are living in a truly transformative time in history. The light-speed pace of generative AI technology is eliciting contrasting attitudes and sensitivities from business owners and talent in the marketing, advertising, design, and tech space.?

While there’s tremendous excitement around a jet-fueled engine for day-to-day productivity, there’s also palpable anxiety among talent, whether it’s the perceived threat AI poses to job security or the devaluation of work product.?

• Nearly 40% of U.S. employees say they are concerned that AI might take some, or all, of their job duties in the future, according to a survey by the American Psychological Association.

• Businesses are in a somewhat similar predicament, weighing the game-changing benefits of AI with the potential legal risks of using AI-generated content for internal product design or external communications.

Even the best AI systems can all too easily put your company’s data privacy at risk through the dissemination of Intellectual Property (IP) or infringement on third-party IP, like copyright properties or trademarks, for example.?

The sheer excitement of launching your next-gen AI system to beat competitors to market can quickly devolve into the headache of an IP lawsuit if you’re not careful. It’s the Wild Wild West

.How New AI Technology is Transforming the Workplace

Check out what’s new and what’s next for our clients, talent, and the staffing + recruiting industry—at the intersection of creative + technology.

A recent Forbes article stated “The pace of AI litigation is expected to accelerate in the years to come…Legal experts say that intellectual property litigation is just the first wave of AI litigation to reach the courts. Cases centered on data accuracy, safety, and employment tools are likely next.”

• 52 LTD sponsored the Artificial Intelligence Governance Group’s (AiGG) "Ask Me Anything" Online Salon, featuring a highly informative and enlightening discussion on how organizations should integrate AI and leverage it in their day-to-day operations. Panelists included the AI Governance Group’s data scientists, attorneys, risk managers, anthropologists, brand and business leaders, along with esteemed Advisory Board members.

• A central topic of discussion between the audience and the panel was the pros and cons (inherent risks versus rewards) of integrating new AI systems, what kind of data governance/privacy protocols should be in place to do so safely, and how deploying them for external applications can put your business at risk.

Here’s a helpful recap of those competing viewpoints (and some memorable “a-ha!” moments we took note of):

THE RISKS

1. An inherent challenge (and resulting risk factors) for enterprise businesses integrating AI technology often centers around the need for comprehensive legal safeguards—to protect internal proprietary information/data from being disseminated or leaked. Two business environments of particular concern are:

• AI-powered automation is revolutionizing product development
• RAG (Retrieval- Augmented Generation) systems

“IP contamination is a serious risk I see in my work that isn't being talked about enough. That's really creating a slow down in the [research and development] process [because] companies are having to take a more measured approach to how they deploy new products,” said a senior business app developer on the panel.?

1. Businesses far too often underestimate the importance of data security and data governance from the very start, at step one of the process. Even after the high prevalence of data leaks and cyber security breaches, there remains a lot of “blind trust” in sharing private data with third-party vendors.?

“All of this data that we share with OpenAI, for example, is used to train the Language Models (LM’s). So the concept of who owns what, becomes more of an important issue. To start thinking about the data governance before you start [is important because of the risk in] letting everybody use these tools. Because once data is out there, it's really hard to bring it back in. And not only your financial data but also your employee data, as well as internal information,” said a data scientist on the panel.

THE REWARDS

• The opportunity for communicators is the enhanced impact on your organization, including personalization and efficiencies. AI tech should augment what you're already doing, naturally. Instead of thinking of it as a threat, think of it as just another tool in your toolbox.

• ChatGPT speeds brain power. The technology can intelligently disseminate the scattered information in your mind and seamlessly translate it into a cohesive package for easy consumption. AI is an effective way to instantly remove any bias. It’s similar to having an independent third-party resource, serving as a “sounding board”, helping make sense of the information flowing from your brain to your desired output.

• AI is a great tool to help source candidates, formulate interview questions for them, and generate new exploratory conversations with the client. It enables candidates to easily generate sample questions that a hiring manager may ask, better preparing them for an interview.

• In the real estate and finance fields, AI is helping streamline and expedite the completion of a lot of repetitive manual tasks—freeing up valuable time and energy to focus on more important things like strategy or client interaction.?

A Look Around the Workplace

The 52 Team is obsessed with staying ahead of the curve and sharing the very latest trends and intel with you.?

Here are a few articles that caught our eye. Each one provides valuable insights for anyone looking to learn more about AI’s applications throughout the creative fields, from content writing to UX design, and everything in between.?

Forbes

Generative AI And The Future Of Creative Jobs

Human imagination and creativity are not, and cannot, be components of artificial intelligence.?

Figma

AI: The next chapter in?design

Designers who are led by curiosity, empathy, and creativity will help guide AI technology—rather than letting it guide us.

The Harris Poll

What’s Missing in the Conversation About Generative AI and Jobs

The framing of generative AI as a competitor (or potential threat)—rather than a tool for enhanced productivity—has had a profoundly negative impact on how the American workforce views this new technology.

Harvard Business Review

GenAI Will Change How We Design Jobs. Here’s How.?

See how business leaders can unlock the power of generative AI technology to rewrite job descriptions, redesign workflows, and redesign jobs.

Forbes

Why Your CEO Needs An AI Education — Now

Investing in education and training on AI technology should be treated as a top priority for all business leaders, especially outside of the IT organization.?

Hot Jobs

Keep your eye on these in-demand job titles at the intersection of creative + technology in 2024. Wave of the future, dude.?

+ Content designer?

+ Information architect

+ UX/UI designer?

+ UX writer?

+ AI product manager

+ Virtual Reality (VR) and Augmented Reality (AR) developer

+ Network/cloud architect

+ Applications architect

+ AI prompt engineer

+ Data scientist/data analyst

+ Information security analyst

Don’t hesitate to reach out to one of our talent managers, Colleen Finn or Crystal Pak, to discuss career pivots, portfolio reviews, or any other talent-related questions. They are available anytime and ready to help! ?