The Futureproofing 50 - Fifty+ Keynotes and Briefings on The Future - The Trend & Marketplace Shift Series

We've curated 15+ ambitious research studies in our past, strolled our way around incubators, accelerators and start up scenes and curated the best trend & innovation insight sources over the last decade at Wikibrands. Given our 10,000 hours, we're become pretty good at seeing the "forest through the trees" and anticipating the future for your benefit.

As part of our trend navigation series, we've pull together all our freshest thinking & recent research and broken it down into five futureproofing sections so you can anticipate the future more effectively. With our second Futureproofing 50 area, we firmly tap into our appetite for the future with "The Trend & Marketplace Shift Series". 

Here's our full list of 12 trend and marketplace shift keynotes, briefings and training webinars across the key facets of what we have coined futureproofing (see more below):

The Wikibrands' "Trend and Marketplace Shift" Series

B1. The Buzz Report - The Essential Metatrends Driving Business, Culture and Life Ahead

• Our broadest paintbrush - this pulls together the widest gamut of inputs to deliver the key drivers that will be chasing how we live, work and play over the next decade. A composite from all of our reports, we provide a master dashboard for strategists, planners, policy makers and curious trendoids and additionally offer a value-add workshop and/or executive bootcamp on how to trendmap your way to big-minded solutions. If you want a wide panoramic view of the future, this is your choice.

B2. The 2018/19 MarCom Field Guide - The New Drivers of Brands, Marketing, and Commerce

• Since even before our Wikibrands book, we've spent more than a decade asking experts their thoughts here. We can provide the freshest snapshot and changes in the following areas of the MarCom toolbox: positioning - demand generation - paid/earned/shared/owned media - content - CRM - SEO/PPC - storytelling- targeting - prospects - influencers - leads - close - retention - matrtech - data/analytics - automation - spending - trends - tools.  If you're a CMO, Media Head or Growth Officer, objects in the trend mirror may be closer than they appear.

B3. The 2018/19 The Digital & Technology Periscope - Navigating the Changing Oceans of Digital & Technology Impacts

• In one of our most ambitious global studies asking 45 questions, we summarize the full spectrum of what's going on now, in the near future and the longer term future with emerging technologies, digital media and eCulture. If you were curious, we likely asked the question to our global panel of experts. CEOs admit technology is the biggest influence and potential barrier to their company's success. Periscope up, and see what wave might come washing over your tech starboard or digital bow!

B4. The 2018/19 State of Customer Zeitgeist - What's Up, What Down and What's Next With Customers, Markets & Culture

• A frequently overlooked aspect of the fast moving future - we care about where capital is moving to, we wonder what technology will emerge and we ponder what macroeconomic shifts will happen, but what about the customer. We take insights from our 2018 global Customer Zeitgeist study to forecast implications for customer experiences & service, brands and communications, content & automation, storytelling and positioning, business models and processes and product & service innovation.

B5. Disruption: Faster Culture, Fstr Markets, Ftr Technologies

• It takes 3.1 years averagely to disrupt an organization - the span of time between a threat (likely from outside of your industry) and some serious challenge to your core business. Culture, markets and technologies are so much faster now - we postulate 7.7x than a generation ago. We'll provide the evidence, what things are accelerating right now that you may be blindsided by and how you can stay ahead of the game by creatively disrupting yourself.

B6. The 15 - Leading Brand Drivers

• We breakdown the 15 leading brand models and attributes that will define your 2018-2023. We're calling it the impact age - where people are demanding a lot more utility out of their brands and are not too shy to voice their displeasure. It's never been more valuable to have a good brand ... and precarious. Insights culled from our Zeitgeist Brands venture.

B7. The 16 - Business Model & Innovation Edges

• Average or good just doesn't cut it anymore. We have galvanized our best research and examples to point to the 16 business model drivers of the future. Wikibrands offers key insights for startups, later stage companies and corporate innovators on which future levers to pull for revenue acceleration, market leadership and sustainable competitive advantage. Innovation always happens on the periphery, we'll take you to edge. Insights taken from our Changemaker Labs research.

B8. The 20 - Customer Drivers

• Attention. Acquisition. Loyalty. Participation. They re all all important and getting tougher to get. We identify the top 20 customer-led drivers that will drive the "funnels of the future". How do the growth hacking and demand generation tactics work in the future? and what are the most important ones? Culled from our Customer Zeitgeist study, we tease out the key variables that deliver customers through their journey most effectively, efficiently, profitably and happily.

B9. The 25 - Metatrends That Will Change Everything

• We have sorted and ranked the top 25 massive influences that will influence long term planning horizons. This is no pie in the sky, we tear down the macro socio-economic, technology, cultural, geo-political and social trends to build the Hammurabi Code for how society really works in the 2020s. Yes, maybe there will be flying cars, but we peer beyond the tangible to see what is at work behind these efforts. Consider this our Billboard Chart of Big Society Swings, liberally taken from our Buzz Report research.

B10. The 30 - Top Technologies That Will Impact the Next Decade

• Perhaps the most viral study we have posted this year (it's really exploded on Twitter and Linkedin). We have codified the technology and digital universe to group and rank the top 30 emerging technologies based on: current chatter value, current size, projected growth, knock on effects and claimed rankings among our expert panelists. People crave knowing and debating what comes #3 vs. #4 or #5 and what got left off the list. Enjoy our ranking and perhaps more importantly, explanation of all the use cases, offshoots, controversies and future growth areas of each of these technologies.

B11. The 40 - Culture, Talent & Engagement Pows

• We've collected the new strategies & breakthrough tactics to improve the "smell of your place". With insights from our Employer Brand Weathervane, we peer into the workplaces' engagement and transformation best practices, changing values shifts and nitty gritty techniques that get the human side of the transformation equation onside, empowered and motivated to do good.

B12. The 50 - Media, Content, Commerce & Communications Drivers

• In the world of business trends, media and content are the "supermodel catwalks of change". Bright, shiny, forever changing, with many bells and whistles - the shelf life on some of these moves are short. We've pulled together our ranked lists for the last five years and we'll update it again for 2018/19 based on what stands to have impact going forward. Like those bananas that start growing black the moment they are placed on the counter, the time horizon for these changes is our shortest (only three years). Consume, digest, act quick and then discard.

Our window of futureproofing exists in this middle zone time continuum between the short half-life of "fashion", "buzz" and "crazes" and the dreamy, ethereal "futurism". Everything else is projectable and fair game. Have a look at how we see it below.

Connect with us on your next innovation kickoff, transformation effort or keynote on projecting trends, effective organizational change and transformation.

We focus on Futureproofing and Transformation. This is what we do all the time. Connect with us on a range of options, we are the smart, friendly people that covers off the full range of change.