Futureproof Your PR & SEO Strategy

In today's Biz Pulse, gain insight into how:

• Avoiding common SEO mistakes can lead to better search engine rankings and increased traffic to your website.
• Outsourcing PR and marketing efforts can bring fresh perspectives and substantial benefits, enabling PR experts to focus on core client activities.
• Intellectual property protections and evolving platform strategies are crucial as digital content distribution becomes increasingly prevalent.

Each of these articles is penned by members of Forbes Business Council, successful business owners shaping the future of business.

Let’s dive in!

Avoid These Five SEO Mistakes to Preserve Your Rankings

Nick Zviadadze - Founder MintSEO

Navigating SEO can be daunting, and even among experts, missteps are too common. These errors hinder your website's visibility and marketing plans, whether it’s poor goal setting or inadequate content strategies.

Discover common SEO pitfalls and how to avoid them to improve your search engine rankings:

???Focusing On The Wrong Goals: Prioritize impactful SEO strategies such as high-quality content creation and robust link-building over minor tweaks like meta description adjustments.

???Neglecting Content Outlines: Utilize content outlines to maintain logical flow and incorporate essential SEO elements like keywords and multimedia, ensuring a thorough, optimized final piece.

???Not Producing Enough Content: Increase content production to boost chances of ranking for keywords; diversify content types and collaborate with others to maintain a steady, varied output.

?? Incomplete Keyword Research: Conduct extensive keyword research—aim for a few hundred—to better understand and strategize around your niche, leading to more targeted, effective content.

???Building Low-Quality Backlinks: Focus on acquiring high-quality backlinks from reputable websites, as quality trumps quantity in building a trustworthy and authoritative online presence.

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Why Hiring External Marketing Can Be a Game-Changer for PR Agencies

Emily (Reynolds) Bergh - Founder R Public Relations Firm

Even as a seasoned PR expert, engaging an external team to manage your agency's marketing efforts might seem unconventional, yet it’s a strategic necessity.

Here’s why outsourcing PR can enhance your agency's performance and free up crucial resources:

??? Fresh Perspectives: External marketers can spot unique selling points that internal biases often overshadow, helping your agency stand out from competitors in ways it may not have realized.

???New Expertise: Bringing in outside experts adds to your arsenal of PR strategies and tools. This diversification can elevate campaigns that you might not have the bandwidth or specific knowledge to execute alone.

? Valuable Time Savings: Outsourcing frees up your schedule, allowing you to remain primarily client-focused. Keeping marketing responsibilities in-house may lead to neglect, especially when client needs intensify.

???Increased Accountability: External teams, driven by their reputation for success, often bring a higher degree of accountability and motivation to deliver results, ensuring more strategic and rigorous efforts in promoting your brand.

Key Hiring Considerations

• Budget Variables: Align your hiring choices with financial resources. When budgets allow, go for agency support or a dedicated in-house marketer. If funds are limited, interns can also offer a cost-effective solution.
• Opinion Diversity: Encourage new ideas and constructive disagreements from hired experts to enrich strategy development.
• Clear Timelines: Establish firm deadlines to prevent project delays and ensure timely campaign execution.

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Navigating Content Creation & Protection in the Digital Age

Adam Rumanek - CEO Aux Mode

The journey of content creation from concept to digital platform debut is fraught with new challenges, particularly in safeguarding intellectual property.

Check out these strategies to manage your content effectively and secure it against common risks in the digital arena:

???Rising Challenges in Content Misuse: Content misuse has become rampant with platforms like YouTube housing billions of videos. Creators often find their hard work pirated and shared without consent, diluting earnings and misrepresenting their brand.

?? Content ID & Reporting Misuse: YouTube’s Content ID system is a crucial tool for creators to protect and manage their intellectual property effectively. Registering content ensures that any misuse is detected, allowing creators to block, monetize, or track unauthorized shares.

???Future of Streaming Platforms: The competition among streaming services is intense, with platforms needing to continually attract and retain viewers. Subscription and advertising-based models and comprehensive toolkits for content owners are pivotal in this landscape.

?? Projections for Platform Evolution: The winners in the streaming war will likely be those offering diverse content types—video, audio, and interactive formats like games—accessible globally on robust platforms that support multiple revenue streams and intellectual property protections.

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Wrapping Up

If these articles sparked your interest, we have a network that you will love: Forbes Business Council.

This exclusive, vetted community brings together seasoned business leaders — founders, CEOs, partners, and other senior-level leaders of successful companies.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Business Council today, and become part of a group driving meaningful innovation in business.